Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

April 08, 2010 17:25 ET

Government of Canada Helping to Grow Market Opportunities for Pulses

LLOYDMINSTER, SASKATCHEWAN--(Marketwire - April 8, 2010) - The Government of Canada is helping pulse producers improve their productivity and gain access to new markets. Agriculture Minister Gerry Ritz today announced that Pulse Canada will receive an investment of up to $8.3 million for research, innovation and market development to build an even more profitable and competitive pulse industry. 

"The Government of Canada is helping pulse farmers succeed and take advantage of the great potential they have to tap markets in Canada and around the world," said Minister Ritz. "These investments in science, innovation and strategic market development will help the pulse industry get more consumers putting pulses on their plates and more international buyers bidding on Canada's high quality pulse crops."

The Government of Canada investment will support two projects:

  • $7 million will help Pulse Canada lead a research cluster of over 100 industry, government and university scientists to develop ways to improve productivity, nutrition, and improve the rotational benefits to other crops. This research will help identify new and innovative ways of processing and using pulses that will help grow new market opportunities and the bottom line of Canadian pulse growers. 
  • $1.3 million will support Pulse Canada in developing a targeted market development strategy to build and support new demand for pulses around the world.

"Research drives innovation," says Gordon Bacon, CEO of Pulse Canada. "This announcement reflects the partnership between government and industry to ensure the Canadian pulse industry remains competitive on the production side and continues to build demand through a wide range of work, including processing pulses for use in a variety of food products. By addressing market access issues, the industry-government partnership will help keep doors open for Canadian exports."

Last year, Canada exported more than $2 billion of pulse products to more than 150 countries. About 75 per cent of Canadian pulse production is exported, accounting for nearly 40 per cent of the global pulse trade. 

The Pulse Cluster is funded under the Agri-Science Clusters initiative under the Growing Forward framework. The Agricultural Flexibility fund is part of Canada's Economic Action Plan, which supports agriculture as a core economic driver in this country. The Government of Canada is focused on strengthening the economy, while preparing to pay down the deficit and to create and protect the jobs of the future.

Funding for these projects is subject to their meeting all eligibility requirements and the signing of contribution agreements.

For more information on Agriculture and Agri-Food Canada's programs visit www.agr.gc.ca.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    613-773-7972
    1-866-345-7972
    or
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary
    613-773-1059
    or
    Pulse Canada
    Tracey Thompson
    Director of Marketing and Communications
    204-925-3785
    204-291-8730