Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

September 24, 2009 13:58 ET

Government of Canada Invests in Market Development for Canadian Specialty Cheeses

OTTAWA, ONTARIO--(Marketwire - Sept. 24, 2009) - The Government of Canada is delivering $48,340 to the Dairy Farmers of Canada to develop new markets for Canadian specialty cheeses. The announcement was made today by Pierre Lemieux, Parliamentary Secretary to the Minister of Agriculture, on behalf of Agriculture Minister Gerry Ritz,.

"The Canadian dairy industry makes some of the finest cheeses in the world, and the Government of Canada is working with the Dairy Farmers of Canada to maximize opportunities to market these premium products," said Mr. Lemieux. "This Government always puts Farmers First by supporting agricultural innovation."

The funding announced today will help the DFC to undertake a feasibility study and establish long-term marketing strategies that will benefit Canadian dairy producers and cheese processors. The dairy farm industry is an essential part of Canadian agriculture and this government understands the importance this industry has for both the Canadian farm economy and communities across the country. Comprised of independent family-owned and operated businesses, most dairy farms have been passed on from generation to generation, in all regions of Canada. The average dairy farm in Canada has a herd of about 70 cows and provides one or two full-time jobs plus seasonal employment.

The AgriMarketing program is assisting producers and processors to increase sales of Canada's safe, high-quality world-class products. The program provides funding to develop and implement long term marketing strategies and undertake activities such as brand building and industry advocacy.

For more information on the AgriMarketing Program, please contact:

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary