Government of Canada

Government of Canada

July 09, 2009 16:31 ET

Government of Canada Supports Loto-Quebec World Choral Festival

LAVAL, QUEBEC--(Marketwire - July 9, 2009) - The Honourable Christian Paradis, Minister of Public Works and Government Services, on behalf of the Honourable Tony Clement, Minister of Industry, today announced the Government of Canada's investment of $200 000 to support the 2009 Loto-Quebec World Choral Festival.

"Today's announcement is exciting news to all involved in the Loto-Quebec World Choral Festival," said Minister Paradis. "The funding from the Marquee Tourism Events Program highlights our government's recognition of the real impact the World Choral Festival has on our local economy."

"The World Choral Festival of Laval is extremely proud to be able to count on support from the Government of Canada this year," said Gregory Charles, President of the Loto-Quebec World Choral Festival. "The first years are pivotal for a large-scale international cultural festival such as the World Choral Festival. The Government of Canada's support is timely and helps not only to maintain our festival's success, but also to catapult it even further. We would like to thank the Government of Canada for its recognition of the World Choral Festival of Laval's quality and potential on both the national and international scenes."

Since its inception in 2005, the Loto-Quebec World Choral Festival has brought together tens of thousands of choir members, popular performers, musicians, orchestras and artistic collaborators from all over the world, all presenting original artistic pieces. Each festival season offers the public a wide range of activities within the festival and competition components.

The Marquee Tourism Events Program funding will make it possible to increase international participation by allowing about 25 of the world's best choirs to compete in Laval, while supporting the costs of festival programming and equipment rental. Promotional and marketing activities abroad will be enhanced, and the festival will be extended to 15 days.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program website( For additional information on Canada's Economic Action Plan, visit


The Marquee Tourism Events Program (MTEP)

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program (MTEP) will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

The program requirements are strict and targeted. All interested applicants for the MTEP must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Pema Lhalungpa - Press Secretary
    Industry Canada
    Media Relations