Canada's Economic Action Plan

Canada's Economic Action Plan

October 23, 2009 23:30 ET

Government of Canada Supports the 2009 Grey Cup Championship Game and Festival

CALGARY, ALBERTA--(Marketwire - Oct. 23, 2009) - On behalf of the Honourable Tony Clement, Minister of Industry,the Honourable Jim Prentice, Minister of the Environment and Minister responsible for Southern Alberta, today announced the Government of Canada's investment of more than $300 000 to support the 2009 Grey Cup Championship Game and Festival as part of the Marquee Tourism Events Program.

"This is exciting news for both Calgary and all involved in the 2009 Grey Cup Championship Game and Festival," said Minister Prentice. "The funding from the Marquee Tourism Events Program highlights our government's recognition of the real impact this festival will have on Calgary's economy."

"The Grey Cup Steering Committee is both delighted and grateful that the Government of Canada has provided our festival with this funding from the Marquee Tourism Events Program," said Malcolm Kirk, Chairman of the 2009 Grey Cup Festival. "This funding will allow our festival to showcase our great city of Calgary to the rest of Canada and promote the diversity of Alberta's tourism offerings. We look forward to hosting the best Grey Cup Festival that the Canadian Football League has seen and welcoming Grey Cup fans from across the nation."

The 2009 Grey Cup Championship Game and Festival is a celebration of Canadian football that will be honouring the best of the Canadian Football League from the 2009 season. The championship game is preceded by a week of festivities hosted by the community that include some of Canada's most recognizable and up-and-coming musical talents.

Funding from the Marquee Tourism Events Program will allow the Festival to enhance the talent roster and production of the 2009 Grey Cup Scotiabank Gala Concert and festival stages and expand its national and international marketing in order to boost the image of the Festival.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information on the Marquee Tourism Events Program, please visit the Canada's Economic Action Plan ( website.

If there is a discrepancy between any printed version and the electronic version of this news release, the electronic version will prevail.


The Marquee Tourism Events Program

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

All interested applicants for the Marquee Tourism Events Program must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Lynn Meahan - Press Secretary
    Industry Canada
    Media Relations