Government of Canada

Government of Canada

November 20, 2009 13:00 ET

Government of Canada Supports the 2010 Grey Cup Championship Game and Festival

EDMONTON, ALBERTA--(Marketwire - Nov. 20, 2009) - On behalf of the Honourable Tony Clement, Minister of Industry, Mike Lake, Member of Parliament for Edmonton-Mill Woods-Beaumont, today announced the Government of Canada's investment of close to $150 000 over two years to support the 2010 Grey Cup Championship Game and Festival as part of the Marquee Tourism Events Program.

"This is exciting news for everyone involved in the 2010 Grey Cup Championship Game and Festival," said Mr. Lake. "The funding from our government's Marquee Tourism Events Program will help bolster tourism, create jobs and stimulate the local economy."

"The financial support of the Government of Canada's Marquee Tourism Events Program will greatly assist in the promotion of the 2010 Grey Cup Championship Game and Festival and help to showcase both the City of Edmonton and the Province of Alberta as world-class tourist destinations," said Rick LeLacheur, Co-chair of Grey Cup 2010. "We are extremely grateful to the Government of Canada for this funding and excited to welcome CFL fans of all ages from across the country."

The Grey Cup Championship Game and Festival is an annual event held in one of the CFL member club cities across Canada. The 2010 celebration will mark the 98th Grey Cup Championship Game with a week of festivities hosted by the community, such as a downtown family festival, a Grey Cup festival parade, a gala dinner, and CFL player awards.

Funding from the Marquee Tourism Events Program will allow the 2010 Grey Cup organizers to expand their marketing and promotional efforts, specifically targeting attendees at the 2009 celebrations in Calgary to join them in Edmonton next year.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information on the Marquee Tourism Events Program, please visit the Canada's Economic Action Plan ( website.

If there is a discrepancy between any printed version and the electronic version of this news release, the electronic version will prevail.


The Marquee Tourism Events Program

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

All interested applicants for the Marquee Tourism Events Program must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Lynn Meahan - Press Secretary
    Industry Canada
    Media Relations