Industry Canada

Industry Canada
Government of Canada

Government of Canada

June 17, 2009 12:29 ET

Government of Canada Supports the Cisco Ottawa Bluesfest

OTTAWA, ONTARIO--(Marketwire - June 17, 2009) - The Honourable John Baird, Minister of Transport, Infrastructure and Communities and MP for Ottawa West-Nepean, on behalf of the Honourable Diane Ablonczy, Minister of State (Small Business and Tourism), today announced the Government of Canada's investment of more than $1.5 million to support the Cisco Ottawa Bluesfest.

"Every summer, the Cisco Ottawa Bluesfest attracts thousands of tourists to our national capital, providing an economic boost to Ottawa businesses, restaurants and hotels," said Minister Baird. "Our government is proud to support this world-renowned festival that brings big music names to our city while showcasing Ottawa's local talent to international visitors."

"We are ecstatic about receiving this funding from the marquee festival program," said Mark Monahan, Executive Director, Cisco Ottawa Bluesfest. "These funds will help boost the festival's international reputation and draw significant numbers of tourists to the nation's capital."

The new investment will make it possible to expand the festival to a second site in the heart of downtown Ottawa's premier tourism district - the ByWard Market. These funds will also help to enhance a domestic and international marketing campaign aimed at drawing visitors from the U.S. and European markets.

The Government of Canada, through the Marquis Tourism Events Program (MTEP), is investing $100 million over two years to assist marquee events across the country. This budget funding will help event organizers expand their reach and promote Canada as a must-see tourist destination to visitors from around the globe. Additional projects are now being reviewed, and successful applicants are expected to be announced at a future date.

Funding is provided through the MTEP, which is one of several tourism-related programs in the Government of Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program (http://www.ic.gc.ca/eic/site/dsib-tour.nsf/eng/home) website. For additional information on Canada's Economic Action Plan, visit www.actionplan.gc.ca.


BACKGROUNDER

The Marquee Tourism Events Program (MTEP)

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program (MTEP) will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

The program requirements are strict and targeted. All interested applicants for the MTEP must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Diane Ablonczy
    Minister of State (Small Business and Tourism)
    Catherine Godbout
    613-947-5856
    Cell: 613-668-5406
    or
    Industry Canada
    Media Relations
    613-943-2502