Government of Canada

Government of Canada

July 08, 2009 09:57 ET

Government of Canada Supports the Festival d'ete de Tremblant

OTTAWA, ONTARIO--(Marketwire - July 8, 2009) - The Government of Canada has made an investment of more than $510 000 to support the Festival d'ete de Tremblant as part of the Marquee Tourism Events Program.

"This is exciting news for all involved in the Festival d'ete de Tremblant," said Mr. Jacques Gourde, Member of Parliament for Lotbiniere-Chutes-de-la-Chaudiere, on behalf of the Honourable Tony Clement, Minister of Industry. "The funding from the Marquee Tourism Events Program highlights our government's recognition of the real impact the Festival d'ete and other such marquee events have on the visitor economy."

"We would like to thank the Government of Canada for supporting the development of the Festival d'ete de Tremblant," said Mr. Guy Primeau, Programming Director, Association de villegiature Tremblant. "The Festival d'ete de Tremblant will be able to organize a higher quality event and develop a communications plan to help overcome the tourism challenges facing Canada. We were pleasantly surprised by how quickly and professionally the government analyzed and approved our proposal, given the short timeframe."

Each year, from July to September, the Festival d'ete de Tremblant offers a variety of free cultural activities for tourists, excursionists and local communities within Quebec's Laurentian region. Its programming involves over 400 shows by more than 700 artists and entertainers, including various workshops and parades. The festival also features three major events: Les Rythmes Tremblant, the Festival international du Blues de Tremblant and the Fete de la Musique a Tremblant, as well as interactive activities for everyone.

Funding from the Marquee Tourism Events Program will make it possible to enhance marketing and promotional efforts and add programming features, including new entertainers and musicians and the Club les Aventuriers for children. These attractions are expected to help entice a wide range of visitors from around the globe.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program website (http://www.ic.gc.ca/eic/site/dsib-tour.nsf/eng/home). For additional information on Canada's Economic Action Plan, visit www.actionplan.gc.ca.


BACKGROUNDER

The Marquee Tourism Events Program (MTEP)

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program (MTEP) will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

The program requirements are strict and targeted. All interested applicants for the MTEP must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Pema Lhalungpa - Press Secretary
    613-995-9001
    or
    Industry Canada
    Media Relations
    613-943-2502