Industry Canada

Industry Canada

September 04, 2009 12:26 ET

Government of Canada Supports the Gatineau Hot Air Balloon Festival

GATINEAU, QUEBEC--(Marketwire - Sept. 4, 2009) - The Honourable Lawrence Cannon, Minister of Foreign Affairs, on behalf of the Honourable Tony Clement, Minister of Industry, today announced the Government of Canada's investment of more than $665 000 to support the Gatineau Hot Air Balloon Festival as part of the Marquee Tourism Events Program.

"This is exciting news for all involved in the Gatineau Hot Air Balloon Festival," said Minister Cannon. "The funding from the Marquee Tourism Events Program highlights our government's recognition of the real impact this festival has on the visitor economy and the entire Outaouais region."

"The 22nd edition already looked very promising, but the federal government's latest recognition of the Festival reinforces the fact that it has reached astounding popularity," said Alain Fredette, Chair of the Gatineau Hot Air Balloon Festival. "This substantial amount will allow us to accomplish major initiatives that live up to our goals and reputation. We are now ready to launch internationally!"

Celebrating its 22nd anniversary, the Gatineau Hot Air Balloon Festival offers visitors family entertainment, including morning and evening hot air balloon launches, musical performances, food vendors, magicians and crafts.

Funding from the Marquee Tourism Events Program allows the Festival to enhance its programming to include a new headline act and street performances. The Festival is also able to purchase new equipment that will be used to further enhance the visitor experience.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program (http://www.ic.gc.ca/eic/site/dsib-tour.nsf/eng/home) website or Canada's Economic Action Plan (http://www.actionplan.gc.ca/eng/index.asp) website.

If there is a discrepancy between any printed version and the electronic version of this news release, the electronic version will prevail.

This news release is available on the Canada's Economic Action Plan (http://www.actionplan.gc.ca/eng/index.asp) website.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Laryssa Waler
    A/Press Secretary
    613-995-9001
    or
    Industry Canada
    Media Relations
    613-943-2502