Government of Canada

Government of Canada

July 21, 2009 16:34 ET

Government of Canada Supports the Red River Exhibition

OTTAWA, ONTARIO--(Marketwire - July 21, 2009) - The Government of Canada has made an investment of more than $130 000 to support the Red River Exhibition as part of the Marquee Tourism Events Program.

"The Exhibition marks the traditional start of summer for Manitobans and the end of a long winter season," said the Honourable Steven Fletcher, Minister of State (Democratic Reform), on behalf of the Honourable Tony Clement, Minister of Industry. "This funding from the Marquee Tourism Events Program is another example of how our government is investing in Manitoba to create jobs."

"We are delighted to be receiving this important support from the Government of Canada," said Garth Rogerson, Chief Executive Officer of Red River Exhibition Park. "Funding of this type allows us to expand our programming to provide important and meaningful additions to the fair. The interactive displays being developed will expand attendance and reach new audiences, providing a significant impact on the local economy."

Each year, the Red River Exhibition Association organizes and delivers a 10-day summer fair with the goal of enhancing the lives of the people of Manitoba by showcasing their talents, abilities and achievements to each other and to the world. This is done through commercial and artistic exhibits of Manitoba products and talent, horse and dog shows, animal displays, agricultural exhibits, a midway, games, food, and entertainment stages.

Funding from the Marquee Tourism Events Program will allow the Exhibition to create and promote a new interactive theme area, called Prairie Town Adventures. This new area will cater to families with children 3 to 10 years of age and will feature such activities as a simulated fire rescue at the Prairie Town Rescue Station and an opportunity to be a farmhand and do chores at the Prairie Town Farm.

The Government of Canada's Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.

The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include the following:

- $150 million over two years for national parks and historic sites; and

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.

For more information, please visit the Marquee Tourism Events Program website or the Canada's Economic Action Plan website.

BACKGROUNDER

The Marquee Tourism Events Program (MTEP)

Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.

Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.

As a result, the Marquee Tourism Events Program (MTEP) will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.

The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.

The program requirements are strict and targeted. All interested applicants for the MTEP must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.

The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.

Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.

Contact Information

  • Office of the Honourable Tony Clement
    Minister of Industry
    Laryssa Waler
    A/Press Secretary
    613-995-9001
    or
    Industry Canada
    Media Relations
    613-943-2502