SOURCE: Gracenote

January 09, 2008 13:47 ET

Gracenote Aligns With Polaroid and Texas Instruments to Power Next-Generation Connected Home Products

Gracenote's Popular Music Identification, Playlisting and Cover Art Products Made Available to Mass-Market Consumers Through New Polaroid Freescape™ Digital Media Exchange and DaVinci™ Digital Media Technology from Texas Instruments

LAS VEGAS, NV--(Marketwire - January 9, 2008) - CES -- As the adoption of connected online services for traditional home products continues to exponentially rise, Gracenote® today announced its technology will be used in next-generation home-entertainment devices that will significantly enhance the consumer digital media experience. Gracenote's music identification, dynamic playlisting, and cover art products are powering a new digital entertainment center from Polaroid, and also will be incorporated into development tools from Texas Instruments(TI) for its new family of TMS320DM6467 DaVinci™ digital media processors targeted at set-top boxes, digital video recorders and media servers.

The global leader in embedded technology, enriched content, and data services for digital entertainment solutions, Gracenote already powers home entertainment systems from many consumer electronics leaders, including Panasonic, Philips and Sony. Today's announcement marks the first time Gracenote will be used in a product that would traditionally be available only to the high-end market, but is specifically designed for the mass-market consumer.

Polaroid, one of the fastest-growing consumer brands and top providers of portable DVD players and LCD televisions, is incorporating Gracenote products into its new generation set-top box, the Freescape™ Digital Media Exchange. This digital media hub lets consumers store all of their digital media in one place, ready to share and enjoy, and Gracenote's MusicID® enables customers to identify, categorize, and organize their entire music library within the system. Consumers will also be able to automatically generate one-touch, dynamic playlists using Gracenote Playlist™, simply by selecting one or more songs or artists as seed songs. Gracenote's album cover art will allow Polaroid customers to enjoy images from Gracenote's database of hundreds of thousands of licensed cover art scans as they listen to their music.

Known for providing high-quality processors for innovative system development and application design, TI is supporting the incorporation of Gracenote's MusicID, Playlist and cover art directly into its new DM6467 digital video evaluation module (DVEVM). This is a first in the industry where developers using the TI development tools will be able to immediately assess a complete Gracenote solution on DaVinci processors with an out-of-the-box solution, greatly accelerating the time to market cycle.

"We are excited to be further expanding our home market efforts with such innovative companies as Polaroid and Texas Instruments," said Jim Hollingsworth, SVP of sales and marketing, Gracenote. "Traditionally, our products have been incorporated into high-end consumer electronics devices and we're thrilled to reach the mass-market consumer through our expanding relationships. Our technology and services are perfectly suited for companies wanting to address the market's demand for products that enrich their digital entertainment experience through online services and connected home entertainment products."

"Utilizing Gracenote metadata within the Polaroid Freescape environment greatly enhances our ability to deliver an integrated multi-media experience that plays well with our easy-to-use and fun heritage," said Jon Pollock, vice president and general manager of product planning and new technology, Polaroid.

"With its silicon, software and hardware, DaVinci technology is about easing the development of digital media devices," said J.B. Fowler, SoC product marketing manager, Texas Instruments. "By incorporating Gracenote's products in the DM6467 DVEVM, this is another example of how designers can now easily and quickly add features that consumers want."

Gracenote at CES

Gracenote has a Freescape Digital Media Exchange to demonstrate at CES in the South Hall 3, Booth 31453. To schedule a meeting with Gracenote at CES, please contact Veronica Skelton, 415-342-3435, For more information on Gracenote and its host of digital music and video services for the entertainment, mobile, automotive and consumer electronics industries, please visit, or contact us directly at

About Gracenote

Gracenote is a global leader in embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets. Formerly known as CDDB(r), Gracenote delivers a substantially improved consumer experience in digital media devices and applications, plus media monitoring and other data services to the recording industry, making it an integral part of the digital media economy. Gracenote powers leading services including Apple iTunes, Yahoo! Music Jukebox, Winamp; home and automotive products from Alpine, Panasonic, Philips and Sony; and mobile music applications from Samsung, Sony Ericsson, KDDI (Japan), KTF (Korea), Musiwave (Europe), and others. Headquartered in Emeryville, California, Gracenote has offices in New York, Tokyo, Berlin and Seoul. For more information about Gracenote, please refer to

About Polaroid

Polaroid, the company that pioneered instant photography, has become a leading consumer electronics brand. Building on its 70-year heritage of visual innovation, Polaroid is a leading U.S. seller of mass-market digital cameras and personal DVD players, and ranks among the top five makers of LCD televisions. Through its new line of digital entertainment products, Polaroid helps consumers capture, share, and enjoy their memories in new ways. Polaroid is a company of Petters Group Worldwide. Learn more at

Gracenote and MusicID are registered trademarks of Gracenote. All other names are trademarks and/or registered trademarks of their respective owners.

Contact Information

  • For More Information Contact:
    Veronica Skelton
    Concept Communications for Gracenote