SOURCE: Gracenote

January 04, 2008 08:28 ET

Gracenote and Philips Partner to Offer Most Advanced Audio and Video Fingerprinting Technology

Expansion of Existing Partnership Provides a Comprehensive Solution for Video and Audio Content Filtering and Monetization

EMERYVILLE, CA--(Marketwire - January 4, 2008) - Gracenote® and Philips today announced they have deepened their existing relationship by combining their respective content fingerprinting technologies to provide extremely advanced solutions for video and audio content filtering and monetization. The technology partnership combines Philips' video fingerprinting and Gracenote's audio fingerprinting technologies, and results in a comprehensive and viable system for content owners and service providers looking to control the use of and monetize copyrighted content across multiple platforms.

The industry's need for a best-of-breed approach to audio and video fingerprinting is tremendous. According to researchers, 36 percent of U.S. Internet users watched a TV show or other video streaming online at the end of 2006, up from 28 percent at the end of 2005, which shows online video is replacing music as the driver of digital media's growth. One of the side effects of this growth is the need to identify copyrighted content making its way across computers and mobile phones around the world.

The expanded relationship between Gracenote and Philips deepens the ongoing partnership between the two companies started in 2004, whereby Philips audio fingerprinting technology was successfully joined with Gracenote's global database and network services to create today's largest and most comprehensive audio fingerprinting solutions deployed around the world. Examples currently in the market include Sony Ericsson's TrackID service for mobile consumers, Nielsen's Broadcast Data Service music monitoring solution, and Snocap's digital music licensing and copyright management platform.

Now both Gracenote's and Philips' customers can benefit from the combined video and audio fingerprinting technologies to power digital media services and protect and monetize all forms of digital content. "It is no secret that fingerprinting technologies that characterize both the video image and the audio soundtrack, such as the Gracenote-Philips combination, are more effective and reliable," said Brad Hunt, former CTO of the MPAA and now a digital media industry consultant.

"By combining the Philips' video fingerprinting system with Gracenote's market leading technology, network services capabilities and global customer base, we're developing a complete solution for video identification, enrichment, and discovery for consumer applications, along with tracking, filtering and monetization solutions for content owners," said Craig Palmer, CEO, Gracenote. "This comprehensive system and our database expertise in the market will be essential for any customer wanting to capitalize on the vast opportunities posed by digital video."

"This announcement is a logical next step in our successful cooperation with Gracenote over the past years," said Alex Terpstra, CEO, Philips Content Identification. "Our media customers are now able to enjoy the world's first complete and reputable offering of audio and video, fingerprinting and watermarking technologies, four major corner stones under our MediaHedge content tracking, filtering and monetization service platform."

Gracenote at CES

Gracenote will demonstrate its new Video Platform with audio and video fingerprinting at CES in the South Hall 3, Booth 31453. To schedule a meeting with Gracenote at CES, please contact Veronica Skelton, 415-342-3435, For more information on Gracenote and its host of digital music and video services for the entertainment, mobile, automotive and consumer electronics industries, please visit, or contact us directly at

Philips at CES

Philips Content Identification will demonstrate its watermarking and fingerprinting solutions and its MediaHedge platform for content filtering and monetization in the Las Vegas Hilton (next to the Las Vegas Convention Centre). To schedule a meeting with Philips Content Identification at CES, please contact Linda Stevens, +31-40-2740333, or go to our for online registration.

About Gracenote

Gracenote is a global leader in embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets. Formerly known as CDDB®, Gracenote delivers a substantially improved consumer experience in digital media devices and applications, plus media monitoring and other data services to the recording industry, making it an integral part of the digital media economy. Gracenote powers leading services including Apple iTunes, Yahoo! Music Jukebox, Winamp; home and automotive products from Alpine, Panasonic, Philips and Sony; and mobile music applications from Samsung, Sony Ericsson, KDDI (Japan), KTF (Korea), Musiwave (Europe), and others. Headquartered in Emeryville, California, Gracenote has offices in New York, Tokyo, Berlin and Seoul. For more information about Gracenote, please refer to

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG) (AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at

Philips Content Identification protects digital assets and unlocks new revenue opportunities. From new releases to timeless classics, our state-of-the-art fingerprinting and watermarking technologies protect your digital assets as they travel across the world. Studios, publishers, platform operators and content service providers are already using Philips products and services for Forensic Tracking, Media Monitoring and Content Filtering and Monetization. More information can be found at

Gracenote is a registered trademark of Gracenote. All other names are trademarks and/or registered trademarks of their respective owners.

Contact Information

  • For More Information:

    Veronica Skelton
    Concept Communications for Gracenote
    (+1) 415-342-3435
    Email Contact

    Ellen de Vries
    Communications Department
    Philips Research
    Email Contact