SOURCE: Synergy Brands

January 30, 2006 08:00 ET

Grand Opening for Synergy Brands, Cigars Around the World Retail Operation Slated for Saturday, March 4, 2006

Events to Include Major Cigar Manufacturers Displays, Radio Remote With WQAM, Attendance by Bill Rancic, Winner of the First "Apprentice" and Founder of Cigars Around the World, Free Gifts to Lottery Winners

MIAMI, FL -- (MARKET WIRE) -- January 30, 2006 -- Cigars Around the World (CAW), a wholly owned subsidiary of Synergy Brands, Inc. (NASDAQ: SYBR), will officially open its first retail outlet and cigar club in Miami Lakes, Florida, on Saturday, March 4, 2006. The 6,000-square-foot facility, located at 15804 57th Ave. in Miami Lakes, features more than 1,000 unique cigars that include brand-name, handmade premium cigars as well as Gran Reserve Corp.'s (GRC) proprietary brands as well as Cigar Accessories. The entire facility is temperature and humidity controlled so all the Cigars can be viewed in a total store experience. In addition, the store houses a Cigar Lounge with free satellite TV and free wireless Internet, which will enhance the customer's cigar smoking and shopping experience. CAW expects to use its facility for radio remotes for special events, seminars on upcoming news in the cigar world, and other organized events for its members.

CAW features the top-selling cigar brands which include Macanudo, Partagas, Montecristo, Cohiba, Arturo Fuentes-Opus X, Hemingway, Padron, Punch, Romeo y Julietta, Suarez Gran Reserve, Davidoff, Ashton, Mike Ditka and Breton labels, among others. The store will also offer premium brands of upscale accessories. All the products in the store are available nationally on the store's website, www.CigarsAroundTheWorld.com.

Bill Rancic, founder of CAW at www.CigarsAroundTheWorld.com and Donald Trump's first "Apprentice" on the popular NBC-TV program, will be on hand for the store's grand opening. "One of the attractions of our new store is the membership program which enables club members to rent a climate controlled locker to keep their personal cache in a perfectly controlled temperature and humidity environment. Management believes that the club has the potential to provide an additional revenue stream to the strong sales we continue to see in the cigar division," Mr. Rancic stated. "This unit is the realization of my vision for creating the ultimate cigar destination for our members and customers."

The store will host special grand opening festivities on Saturday, March 4, 2006. Among the events scheduled to take place will be cigar rolling demonstrations, tie-ins with radio station WQAM and opportunities for customers who visit the store to win prizes. Sports Radio Station WQAM plans on doing a live remote between 3 pm and 5 pm. The Grand Opening will be supported by an advertising campaign on WQAM, WIOD/WINZ and WAXY-AM. Post Grand Opening is expected to be supported by regional print advertising as well as radio and local promotional events.

Representatives from the major cigar manufacturers are expected to be in attendance at the opening, as will celebrities from the South Florida area. In addition, one of the highlights of the store will be the broadcasting of major sports events in a comfortable environment -- where cigar smoking is encouraged and can be enjoyed. The kick-off weekend will be featuring coverage of the Doral Open Golf Tournament.

"We have created a shopping and lounging experience for cigar lovers. They can find the cigar of their choice, keep it fresh in their own personal locker, and enjoy their cigars and their sports in an upscale, cigar-friendly environment," said Rancic.

Rancic founded www.CigarsAroundTheWorld.com 10 years ago in a 400-square-foot studio apartment in Chicago where he created the original "Cigar of the Month Club." Today, Cigars Around the World is a successful operation that is part of Synergy Brands' Gran reserve subsidiary. Cigars Around the World continues to be a leading supplier of premium handmade cigars to some of the most prestigious hotels, restaurants, casinos and golf clubs in the United States. The first retail store in the operation will afford Miami residents -- and visitors -- the opportunity to enjoy these cigars in a unique, welcoming setting.

ABOUT SYNERGY BRANDS:

Synergy Brands, Inc. is a holding Company that operates in the wholesale and Internet distribution of consumer goods as well as the retail distribution of premium cigars. It principally focuses on the sale of nationally known brand name consumer products manufactured by major U.S. manufacturers. The consumer products are concentrated within the Grocery and Health & Beauty Aids (HBA) industries as well as the premium cigar business. The Company distributes and sells these products through wholly owned subsidiaries in two distinct manners. The Company uses advancements in web-based technology to process and use logistics based programs to optimize its distribution costs on both wholesale, Internet and retail levels.

This press release and Company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions and/or beliefs about past and future events that are intended as "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate," "estimate," "project," "forecast," "may," "will," "should," "expect," "assume," and other deviations thereof and other words of similar meaning. In particular these include, but are not limited to, statements reflecting the projected revenues, earnings, profit and loss of the Company and associated costs. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. For a description of many of these risks and uncertainties, please refer to the Company's filings with the U.S. Securities & Exchange Commission (www.sec.gov) including Forms 10KSB and 10QSB.

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