Research In Motion

Research In Motion
Grayson Homes

January 12, 2005 06:00 ET

Grayson Homes Implements BlackBerry Wireless Communications System In Its Nationally Awarded Quality Assurance Program





JANUARY 12, 2005 - 06:00 ET

Grayson Homes Implements BlackBerry Wireless
Communications System In Its Nationally Awarded
Quality Assurance Program

2005) - Grayson Homes, recipient of the 2005 National Housing Quality
(NHQ) Gold Award, today announced that the implementation of a wireless
management system has proven to be an important element in the company's
nationally recognized quality assurance program. The award is a
reflection of how its wireless management system has helped Grayson
Homes inspect homes quickly and accurately, increasing its level of
customer satisfaction and quality craftsmanship.

The system operates on the BlackBerry® wireless platform from Research
In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) and uses BlackBerry Enterprise
Server™ to deploy a wireless reporting system that offers wireless
tracking and project management capabilities. Construction Quality
Manager® is an out-of-the-box solution created by ATSG for BlackBerry.
This robust interactive wireless solution enhances a field supervisor's
ability to track, manage and resolve construction defects in the field
from their BlackBerry handheld. It also provides a database and
management reporting system that provides Grayson Homes with a
comprehensive view of its business. The application uses the Flowfinity
Solutions Platform to provide the handheld input screens, queries and
deliver updates to server information. Flowfinity Solutions Platform
technology is useful for extending an existing application to BlackBerry
wireless devices. It's based on existing industry standards and enables
application developers to leverage their existing tools for creating
BlackBerry applications.

"We were looking for a way to use technology to help our supervisors do
their jobs more efficiently," said Ron Swecker, Director of Home
Building at Grayson Homes. "Working with Advanced Technologies Support
Group (ATSG), a company with a great knowledge of construction
applications and processes, we were able to capture our requirements
with a customized solution specifically for the construction industry.
We benefit from the all-in-one functionality of BlackBerry - we have a
handheld with e-mail, calendaring, phone, Web browsing and a quality
management system in one device, which has made us more efficient and
responsive to our customers."

Prior to implementing BlackBerry, Grayson Homes had a paper-based
quality control system that relied on cell phones and faxes for
communications, as well as a simple database that needed clerical
support to input reports. Today, BlackBerry has become indispensable.
The new system has reduced paperwork, phone calls and the manual input
of reports, increased field supervisory efficiency, improved trade
contractor effectiveness and also served as a testament to Grayson
Homes' commitment to superior quality assurance.

"At one time supervisors were hesitant to use email because it meant
they were chained to their desks, but now with BlackBerry, email and
their calendars can go with them when they visit houses," said Swecker.
"And the ability to capture critical data, sift through it easily and
access information as required to make improvements in construction
quality and customer satisfaction is key to our competitive position in
the marketplace."

Using the Mobile Data Service feature of BlackBerry Enterprise Server,
construction information is wirelessly pushed to the handheld any time
the central database is changed. As the construction supervisor enters
data on the BlackBerry handheld, updates are sent wirelessly to the
central server where the database is updated. When supervisors are in a
remote area out of wireless coverage, they can use Construction Quality
Manager to capture and update project status. All updates are
automatically sent to the server as soon as the user returns to an area
with wireless coverage.

BlackBerry Mobile Data Service is uniquely designed to provide ISVs and
in-house corporate developers with an environment that supports
corporate data access and interaction capabilities beyond email. With
BlackBerry Mobile Data Service, customers can leverage their existing,
approved BlackBerry architecture and security model to deploy reliable,
secure, end-to-end applications without any additional infrastructure to
learn or support.

"Many of our corporate customers, like Grayson Homes, are successfully
leveraging BlackBerry Mobile Data Service to go beyond wireless email
and provide employees with additional mobile applications that enhance
workflow in the field," said Mark Guibert, Vice President, Corporate
Marketing at Research In Motion. "Grayson Homes' collaboration with ATSG
and Flowfinity on the development and deployment of a mobile application
tailored to their organization's needs provides an excellent example of
the power and flexibility of the BlackBerry wireless platform."

Grayson Homes' commitment to quality has garnered the company high
customer satisfaction rankings - 96 percent of its customers say they
would either refer the company to a friend, or would choose Grayson
again when buying another home. The firm manages an extensive survey
mechanism for buyers during construction and after closing, links
employees' compensation to customer satisfaction, and hosts monthly
trainings conducted by trade contractors at sales and production

The National Housing Quality Awards are open to all U.S. residential
construction companies. Panels of experts who evaluate the role that
customer-focused quality plays in construction, business management,
sales, design, and warranty service judge the entries.

About Grayson Homes

For 29 years, Grayson Homes has been building homes and communities of
enduring value... providing customers, employees and trades with
experiences that exceed expectations and improve quality of life. Its
success is directly attributable to the work ethic and expertise of its
craftsmen, the quality of materials used, and the prime land chosen. All
of these aspects combine to provide award-winning homes distinction for
Grayson clients. Today, nearly 3,000 families throughout the
Baltimore/Washington region come home to Grayson. For more information

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of
innovative wireless solutions for the worldwide mobile communications
market. Through the development of integrated hardware, software and
services that support multiple wireless network standards, RIM provides
platforms and solutions for seamless access to time-sensitive
information including email, phone, SMS messaging, Internet and
intranet-based applications. RIM technology also enables a broad array
of third party developers and manufacturers to enhance their products
and services with wireless connectivity to data. RIM's portfolio of
award-winning products, services and embedded technologies are used by
thousands of organizations around the world and include the
BlackBerry® wireless platform, the RIM Wireless Handheld™ product
line, software development tools, radio-modems and software/hardware
licensing agreements. Founded in 1984 and based in Waterloo, Ontario,
RIM operates offices in North America, Europe and Asia Pacific. RIM is
listed on the Nasdaq Stock Market (Nasdaq:RIMM) and the Toronto Stock
Exchange (TSX:RIM). For more information, visit or

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