Green & Black's Organic

Green & Black's Organic

January 28, 2010 07:00 ET

Green & Black's Commits to Move its Entire Chocolate Range to Fair Trade Certified in Canada

TORONTO, ONTARIO--(Marketwire - Jan. 28, 2010) -

Editors Note: A photo and a video are included with this press release.

Pioneering organic chocolate maker Green & Black's today announces its commitment to move its chocolate bar range, worldwide, to Fair Trade Certified – including Canada. Fifteen years ago Green & Black's led the Fair Trade movement by launching Maya Gold™ – the first ever Fair Trade Certified™ product in the United Kingdom. Green & Black's entire range is already organic, and thanks to continued expansion around the world, this move will make Green & Black's the world's leader in organic and Fair Trade chocolate. 

Fair Trade is a unique independent system providing farmers with the security of fair prices for their produce and additional investment through the Fair Trade premium for social, environmental and economic development in their communities. The Fair Trade premium is in addition to a guaranteed minimum price for fair trade certified ingredients.

Today's commitment will mean an investment of about US$485,000 each year for the next 10 years through additional Fair Trade premiums paid to Dominican Republic cocoa farmers and their communities. Green and Black's has bought quality, organic Trinitario cocoa beans from cooperatives in the Dominican Republic over the last 10 years and these farmers are now the main source of cocoa for Green & Black's. 

"In that time we have committed US$500,000 in local initiatives to improve quality and availability, but we wanted to do more to support our farmers," says Dominic Lowe, Managing Director of Green & Black's. "The move to Fair Trade certification is a key milestone in our relationship with the farmers that are so fundamental in the making of the best tasting, premium, organic, and now Fair Trade, chocolate you can buy."

Rob Clarke, Director of TransFair Canada comments, "We applaud Green & Black's decision to extend the commitment it made to Belizean farmers 15 years ago to farming communities in the Dominican Republic. Through this expanded certification, farmers can be assured fair value for their crops and Canadians will have an independent guarantee that Fair Trade standards have been met." 

Mr. Santos Mendoza, president of CONACADO, a co-operative in the Dominican Republic where Green & Black's sources most of its signature, fine and fermented Trinitario cocoa beans says of the move: "The great thing about Fair Trade is that it enables cocoa farmers and organizations like ours to have a say in shaping our future through directly talking and working with retailers and companies. Our biggest worry is ensuring that we have a guaranteed market for our cocoa that provides us with a long-term sustainable livelihood. Through the pricing structure and the Fair Trade premium we will be able to both invest in business and in our community to ensure a brighter future for our families and other farmers."

Notes to editors:

Green & Black's:

  • Green & Black's chocolate bars in Canada are expected to start being produced with Fair Trade Certified ingredients by mid 2010, and the chocolate bar labels are expected to start appearing with the Fair Trade mark in early 2011, once all current labels have been exhausted in order to avoid waste
  • We expect full conversion of the entire chocolate bar range, across all markets, to be achieved by the end of 2011
  • Green & Black's was launched in Canada in 2004
  • Green & Black's chocolate is Fair Trade Certified by FLO-CERT and TransFair Canada

Green & Black's Chocolate Bar Range in Canada:

  • 100g Organic Milk Chocolate bar
  • 100g Organic Maya Gold™ (Dark with Orange & Spices)
  • 100g Organic Mint Dark Chocolate bar
  • 100g Organic White Chocolate Creamy Vanilla bar
  • 100g Organic Dark Chocolate 85% bar
  • 100g Organic Hazelnuts & Currants Dark Chocolate bar
  • 100g Organic Dark Chocolate Cherry bar
  • 100g Organic Milk Chocolate Butterscotch bar
  • 100g Organic Almond Milk Chocolate bar
  • 100g Organic Dark Chocolate Ginger bar
  • 100g Organic Dark 70%
  • 100g Organic Raisin & Hazelnut Milk
  • 100g Organic Caramel Milk
  • 100g Organic Dark Chocolate Espresso bar
  • 35g Organic Dark Chocolate 70% bar
  • 35g Organic Milk Chocolate bar
  • 35g Organic White Chocolate Creamy Vanilla Bar
  • 35g Organic Maya Gold™ (Dark with Orange & Spices)

Images and video regarding this announcement are available via FTP:

ftp://174.137.218.1
Username: strategic888
Password: greenblack

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20100127-green800.jpg

To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=p-ypZBOup5Y

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