SOURCE: Green Globe International, Inc.

April 29, 2008 09:31 ET

Green Globe International, Inc. Announces Sponsorship of PATA CEO Challenge

Green Globe Engaged to Reduce the Event's Carbon Footprint; Conference Venue Joins Green Globe Program

MURRIETA, CA--(Marketwire - April 29, 2008) - Green Globe International, Inc. (OTCBB: GGLB), which owns the Green Globe brand, the premier international brand for sustainable travel, tourism and related businesses, today announced its participation at the Pacific Asian Tourism Association (PATA) CEO Challenge, Confronting Climate Change, which began Tuesday in Bangkok, Thailand. The event challenges travel industry leaders to share and adopt 'best practice' solutions to reduce the travel and tourism carbon footprint.

According to PATA leadership, the CEO Challenge is the first opportunity for the entire travel and tourism industry in the Asia Pacific, across the private and public sectors, from national tourism organizations to airlines, hotels to tour operators, to agree on practical solutions to confront climate change.

Leading industry players have endorsed the PATA CEO Challenge, and a list of the event's supporters can be found at

The World Travel and Tourism Council (WTTC) established Green Globe in 1992 as a response to the United Nations Rio de Janeiro Earth Summit, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development.

Green Globe International is sponsoring the event's media coverage through TravelMole, the most highly acclaimed and largest global online community for the travel and tourism industry. TravelMole's Live at the Mole will webcast the opening session of the CEO Challenge, as well as the first plenary session on April 30, "Sharing the Airline Burden." TravelMole Group Chairman and Publisher Charles Kao will conduct interviews with delegates during the event, which will be posted to the website.

In addition to the TravelMole sponsorship, Green Globe has been engaged to apply its science and systems to help significantly reduce the carbon footprint of the event. In January 2008, PATA signed an agreement with EC3 Global, managers of the Green Globe benchmarking and certification program in the Asia Pacific region, to "use its science and systems to help significantly reduce the carbon footprint of key elements of the CEO Challenge." Green Globe is the leading international environmental benchmarking and certification program for the travel and tourism industry.

In consultation with Green Globe, PATA employed a range of measures to reduce the carbon emissions of the CEO Challenge, including:

--  Locating the Challenge in a venue that has been benchmarked and is
    proceeding to certification by Green Globe (the Centara Grand and Bangkok
    Convention Centre at CentralWorld)
--  Accommodating delegates in hotels within walking distance of the venue
--  Providing escorted walks from hotels to the venue
--  Setting a relaxed dress code to further encourage walking
--  Printing marketing collateral, the event program, delegate roster and
    evaluation survey on recycled paper
--  Constructing the onsite signage and stage backdrops from recycled
--  Using environmentally-friendly materials for the delegate bag
--  Placing only essential items in the delegate bags (no marketing
    premiums, minimizing the amount of paper documents)
--  Ensuring that sponsors remove and re-use any collateral materials not
    taken by delegates
--  Encouraging delegates to offset the carbon emissions generated by
    their air travel to and from the event

After taking these measures into account, Green Globe provided a preliminary carbon reduction report, which included key elements of the event -- e.g. airport transfers, accommodation, meals and other event logistics -- and calculated the CO2 output at an estimated 20.4 tons or 0.8 tons per delegate.

Green Globe will provide PATA with a final report on the completion of the conference and final data analysis.

When announcing Green Globe's involvement, PATA President and CEO Mr. Peter de Jong stated, "It is critical that PATA leads by example and does everything possible to minimize the carbon emissions produced by this important and historic event to confront climate change."

The keynote speaker at the PATA CEO Challenge is 2007 Nobel Peace Prize recipient Dr. Rajendra Pachauri, chairman of the UN Intergovernmental Panel on Climate Change (IPCC).

"We are very pleased that the Green Globe brand is participating at the PATA CEO Challenge on several levels, not the least of which is promoting the event to a broad worldwide audience through TravelMole," commented Steven R. Peacock, chief executive officer of Green Globe International. "PATA should be commended for not only organizing this event but for also demonstrating its leadership in the travel and tourism industry by reducing the carbon footprint of the event under the Green Globe program."

Green Globe International also announced that video interviews from the previous tourism industry event that it sponsored through TravelMole, the Global Travel and Tourism Summit presented by the World Travel and Tourism Council (WTTC) held from April 20-22 in Dubai, United Arab Emirates, have been posted to under "Conference Coverage."

Green Globe International ( encourages all shareholders and others interested in following the progress of the company to subscribe to receive email alerts whenever new information is made public. To subscribe, please visit

About Green Globe International, Inc.

Green Globe International, Inc. is the majority owner of Green Globe, Ltd., a British company that owns the Green Globe brand, the premier international brand for sustainable travel, tourism and related green businesses. The company also holds a majority interest in Global Travel Exchange, Inc., whose Voyager Network travel distribution platform provides a service that enables direct access to reservation systems of major travel suppliers such as airlines, cruise lines, hotels, car rental companies and providers of other travel amenities. For more information, please visit

Safe Harbor Statement

This release contains forward-looking statements with respect to the results of operations and business of Green Globe International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact Information

  • Contact:
    Gemini Financial Communications, Inc.
    A. Beyer
    Email Contact