SOURCE: The NewsMarket

May 30, 2007 14:12 ET

'Green' News Video Site Launched

Exclusive Channel for Environment-Focused Video on

NEW YORK, NY--(Marketwire - May 30, 2007) - The NewsMarket -- -- today launched a dedicated 'Green' channel to meet the growing demand by the news media for video that illustrates a broad range of environmental issues.

The Green channel at The NewsMarket will contain video by companies on issues such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions. In recent months, news outlets have begun dedicating resources to track the global political, governmental and corporate support for green initiatives. Many companies in the transportation, consumer goods and energy sectors have started to publicize technologies and products that are more environmentally friendly.

"Going green is making headlines across the globe," said Shoba Purushothaman, CEO and Co-founder of The NewsMarket. "Green practices have moved from simply being fashionable to becoming a business-critical issue. We've seen demand skyrocket this year for environmental, climate change and green story content from our media user base of 12,000 media outlets in 144 countries. We expect that our Green channel will become the definitive place for online and broadcast media to look for green video content."

During the C40 Large Cities Climate Change Summit in New York in mid-May, media outlets in over 40 countries downloaded for use in their reporting more than 3 hours of video made available on relating to the event and climate change issues. The content was provided by brands like Shell, Hearst and General Electric, and cities such as London.

All content on will be available for free to registered journalists of The NewsMarket. Registration is a simple and free process and enables the news media to instantly access a deep and broad archive of multimedia content on green issues. Organizations wishing to make their content available to more than 12,000 media outlets in 144 countries can contact:

Joseph Marino, SVP, Americas (
Tel 1-212-497-9001

Romina Rosado, Managing Director, Europe (
Tel. +44-20-7612-3988
About The NewsMarket

The NewsMarket ( is the leading online video solution for global multinationals, government organizations and non-profits. Headquartered in New York, The NewsMarket's video distribution platform and embeddable streaming video player brings a powerful branding proposition to content producers, allowing them to make video available to the world's broadcast and online media (reaching more than 12,000 media outlets in 144 countries) and to customers, bloggers, employees, investors and other stakeholders. The NewsMarket is used by journalists at outlets such as the AP, BBC,, CNN,, Fox News, N24, Nippon TV,, RAI, TVE, ZDF, Zee News and others. Organizations like adidas, AOL, the American Red Cross, Google, GM, Intel, Microsoft, Motorola, the US Department of State, UNICEF, Volvo, Vonage and Yahoo! regularly use The NewsMarket to host and deliver video content to support their global communications strategies.

Contact Information

  • Media Contact:
    David Murrow
    Dir. Communications
    The NewsMarket
    Email Contact
    T: 212-414-5661