SOURCE: Greenboard Technology

carbon accounting and business intelligence solutions

December 15, 2009 11:02 ET

GreenBoard Technology Gives Massachusetts Area Transportation Management Association Insight

Employee Footprint Tracking Results in Awareness and Reduction Program That Actually Works

SALEM, NH--(Marketwire - December 15, 2009) - GreenBoard Technology, the leading enterprise carbon accounting and business solutions provider, announced today that The Northeast Transit Planning and Management Corporation, a Massachusetts Transportation Management Association (TMA), a non-profit association dedicated to easing commutes, reducing local traffic congestion and improving air quality, has implemented GreenBoard's Enterprise Sustainability Planning™ (ESP) tools and is concluding their first year employee commute program. Using GreenBoard, the TMA was able to evaluate the entire carbon footprint associated with commutes and establish incentives to promote alternative commuting options and other means of transportation to reduce the overall scope 3 emissions for the agency.

By using the GreenBoard ESP solution, the program raised awareness and stimulated social responsibility. GreenBoard's DeepGreen™ Technology, was able to determine the exact carbon footprint of each employee, based on their vehicle, route and time to travel to and from work. Whether biking or driving to work, using the rail system or walking, every employee's footprint was calculated.

Armed with this deep insight, the TMA was able to create rideshare and carpool programs that actually worked. GreenBoard's ESP gave the TMA pinpoint accuracy in determining what changes would affect the bottom line and by how much. The TMA was able to effectively raise awareness among its staff and the local neighborhoods.

"We are seeing a lot of initiatives in the government sector towards carbon emission reduction -- from energy spending to facility retrofitting and now even reducing employee commutes," said Peter Szalay, CEO of GreenBoard Technology. "We were delighted that the TMA has partnered with GreenBoard to make a positive impact within their agency and for the community."

About GreenBoard Technology

A Pioneer in enterprise carbon accounting and business intelligence solutions, GreenBoard's patented DeepGreen™ Technology, not only measures high level carbon cost tradeoffs, but delves deep into operational and business tradeoffs, revealing important impacts across the entire enterprise. Already employed within leading companies like Autodesk, SunGard and HOK, GreenBoard automates the ability of these companies to measure, minimize, and monetize proposed and ongoing initiatives while bridging the gap between sustainability and financial stakeholders allowing them to achieve their goals. Headquartered in New Hampshire, GreenBoard has worldwide operations spanning the US, Germany and the UK. For more information, please visit

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