SOURCE: Mavericks Surf Ventures

January 11, 2008 20:38 ET

Greenlight Given for the 2008 Mavericks Surf Contest®

Contest Is Called for January 12, 2008

HALF MOON BAY, CA--(Marketwire - January 11, 2008) -


WHAT:        Greenlight Alert!  Legendary surfer and Contest Director Jeff
             Clark has officially called The 2008 Mavericks Surf Contest®
             for 8 a.m. on Saturday January 12th.  For the first time in
             Mavericks Contest history, Mother Nature will deliver a
             Contest-worthy swell during the official waiting period over a
             weekend.  Support from the County of San Mateo, the City of
             Half Moon Bay and numerous Contest partners will make this
             historic day possible.

             Surfers will compete for a total prize purse of $75,000 and
             the title of 2008 Mavericks Surf Contest® Champion. The 2008
             Champion will be presented with $30,000 grand prize, a limited
             edition REACTOR watch, and a one-of-a kind, hand-shaped Jeff
             Clark surfboard.

             Mavericks organizers are encouraging fans to view the free,
             livewebcast of the Contest from the comfort of their own homes
             atwww.myspace.com/maverickssurf or to attend the special live
             viewing party at AT&T Park in San Francisco, with webcast
             footage displayed on the giant AT&T stadium screen. Given the
             difficulty of seeing the event from shore, these alternatives
             represent the best viewing options for Mavericks fans. The
             groundbreaking webcast will feature multiple cameras and, for
             the first time, close-up shots of all the action on the water
             from a wireless jet ski cam.

             All-day Tickets for the AT&T Park viewing party will include
             in-and-out privileges and can be purchased for $20 in advance
             at www.attpark.com, or for $25 on Saturday at AT&T Park.

WHEN:        January 12 - 7:30 a.m. - 3:00 p.m. (t.b.d. weather permitting)
             7:30 a.m. - Media boat (Huli Cat) scheduled to depart from "H"
                         dock
             8:00 a.m. - Contest begins (four first round heats)
             11:30 a.m. - Semi-finals begin (2 heats)
             1:30 p.m. - Finals begin (1 heat)
             3:00 p.m. - Awards Ceremony (on beach)

             SnL can facilitate interviews with the surfers and Contest
             organizers

WHERE:       Mavericks Surf Break - Half Moon Bay, Calif.

HOW:         Media check-in will be held this as follows:

             January 11 - 5:30 p.m. - 9:00 p.m.
             Comfort Inn Half Moon Bay
             2930 Cabrillo Hwy
             Half Moon Bay
             (650) 712-1999

             January 12 - 6:45 a.m. - 3:00 p.m.
             If not confirmed on the media boat please
             check-in at the media tent on the beach.

             Broadcast trucks will be allowed to park at the "H" Lot at the
             mouth of the beach road (map attached).  This will function on
             a first-come, first-served basis and is only for credentialed
             media.  All other media will be required to park in the HMB
             Airport Parking Lot or Pillar Point Harbor Parking Lot.

WHO:         MAVERICKS IS PROUD TO PRESENT THE 2008 INVITEES:
             Matt Ambrose, Grant "Twiggy" Baker, Ion Banner, Ross
             Clark-Jones, Kenny Collins, Randy Cone, Danilo Couto, Shane
             Desmond, Brock Little, Greg Long, Josh Loya, Garrett McNamara,
             Peter Mel, Shawn Rhodes, Ryan Seelbach, Evan Slater, Tyler
             Smith, Russell Smith, Jamie Sterling, Anthony Tashnick, Darryl
             "Flea" Virostko, Grant Washburn, John Whittle and Zach
             Wormhoudt

SPONSORS:    The 2008 Mavericks Surf Contest® has been made possible due
             to the generous support of its sponsors and partners:  SURFER
             Magazine, Clif Bar & Co, Pinger Inc., REACTOR Watches, Hotline
             Wetsuits, Capture Technologies, Vertical Response,
             Stormsurf.com, Hard Rock International, MySpace.com, The
             Corporate Law Group and Doc's Proplugs.

IMAGES:      High resolution images for media use will be available for
             download at: www.maverickssurf.com/help/media.aspx.

INITATIVES:  In partnership with Clif Bar, The 2008 Mavericks Surf
             Contest® will again be "climate-neutral."
             The Contest will be powered by a bio-diesel generator, and
             numerous eco-stations will be placed throughout the venue. For
             more information on the numerous environmental initiatives
             that are underway, please visit www.maverickssurf.com.

About Mavericks™

Every winter season, Mother Nature churns up the north Pacific, occasionally generating the supremely harsh conditions and the giant, unpredictable waves that characterize Mavericks and the annual Mavericks Surf Contest®. Start with the frigid waters, dangerous currents, jagged rocks and the ever-present threat of the great white shark, add in a variety of specific wind, tide, wave and weather conditions, and legendary big-wave pioneer and Contest Director Jeff Clark will make the greenlight call to 24 of the world's best big-wave surfers. Contest Invitees have 24 hours to arrive in Half Moon Bay to face the extreme conditions, thunderous waves and each other. Coined as "the wave beyond," the Mavericks™ brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that commands the respect of legends and humbles the strongest of champions. For more information, including photos, surf conditions and Contest highlights, visit the official Mavericks website at www.maverickssurf.com.

Contact Information