Greenlight Marketing

Greenlight Marketing

March 05, 2010 08:30 ET

Greenlight Shortlisted for 'Best Use of Technology' Award

LONDON, UNITED KINGDOM--(Marketwire - March 5, 2010) - Independent specialist SEO and PPC consulting and technology firm Greenlight, has been shortlisted as a finalist for the 'Best Use of Technology' award.

Organised by Growing Business Magazine, The Fast Growth Business Awards (FGBA 2010) showcase the UK's most cutting edge businesses.

Greenlight Search has been recognized for the merging of its two proprietary data gathering technologies, gCentral and SearchSentry, to build a system to generate data from which to produce industry sector reports. Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers, and all for free.

This methodology relies on no third party applications and code, making it an independent, purpose built platform designed to deliver results rapidly and to turn the results into meaningful and actionable marketing insight.

For the first time companies can determine how well their brand(s)/product(s) website(s) perform in search engines benchmarked against their competitors and in comparison to the maximum opportunity. 

Each report broadly provides the following:

  • A breakdown of how many and what searches are made by the public in a given month, in a particular sector
  • The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. % share of visibility)
  • The identification of the most common ad creatives used in paid search for that period and sector
  • The potential opportunity available and lost for each brand in the sector within the given quarter.

Andreas Pouros, chief operating officer at Greenlight said: "We're delighted with the recognition given to our proprietary technological capability, the cornerstone of Greenlight's overall search marketing expertise and offering. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry."

About Greenlight

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone, British Gas, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.

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