Greenlight Marketing

Greenlight Marketing

October 29, 2009 09:36 ET

Greenlight Study Determines Most Visible Gaming Brands in Natural Search

LONDON, UNITED KINGDOM--(Marketwire - Oct. 29, 2009) - Greenlight, the UK's leading independent search marketing agency, has released new research determining the most visible online gaming websites on page 1 of Google natural search results. The research ranks some 1000 individual websites by analysing data gathered throughout March 2009. Using the most common gaming keywords relating to casino, poker and bingo, the report shows that over 1.6 million searches are made on average per month in the UK.

Of the 1.6 million searches conducted, only 12 sites achieved more than a 10% share of visibility. is the best positioned website overall within the gaming sector with 61% reach. The most popular area of online gaming is poker, taking up 743,000 of the total average monthly searches, followed by bingo with 584,000 and casino with 274,000 searches.

Findings revealed the most visible website for poker-related searches as with 64% visibility. This is followed by which is visible for 58% of searches. The keyword 'poker' accounts for 40% of all poker-related search terms alone. Some non-gaming websites such as Wikipedia and YouTube gain considerable visibility due to site credibility and depth of content, therefore improving their Google rankings.

The best performing bingo website is achieving 100% visibility, followed by and which reach 99% and 98% respectively. Here, the term 'bingo' accounts for 52% of monthly searches. With an estimated click through rate of 10% and an estimated conversion rate of 2%, top sites could be netting an additional 1100 players per month through search alone. Furthermore, despite Gala Bingo's huge offline presence, it is only visible to 10% of new players searching for an online bingo site. In addition, nine of the top 20 sites are affiliates, with Bingo-Reviewer the highest on the table.

The casino website that reaches most Google users is which is also visible for 100% of searches. It is followed by with 95% of users reached and with 87%.

Greenlight currently produces monthly sector reports on flight, online gaming and hotel sectors. They also cover a broad cross section of industries including insurance, mortgages & loans, credit cards, car hire and online dating, amongst others.

To download the full gaming sector report, click here:

Notes to editors

Greenlight is the UK's largest independent search engine marketing agency specialising in all search marketing disciplines including search engine optimization, paid search management, SEM training, consultancy and search marketing technology.

Founded in 2001 by Warren Cowan (CEO) the agency is headquartered in London with an office in New York.

Using both natural and paid search, Greenlight focuses on improving client positioning and website visibility across the top search engines, to drive qualified traffic to its clients' websites.

Greenlight is an award winning agency, ranking in the Deloitte Technology Fast 50 2009 for the second year running and 14th in The Sunday Times Tech Track 2009, making it Britain's fastest growing digital marketing agency.

The agency's client roster includes FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. It works with top interactive agencies, SME's and global brands across vertical markets as diverse as publishing, financial services, retail, travel, property and entertainment.

Additional Information

Other sector reports include the Greenlight search marketing fashion market sector report.
Greenlight on Spark Something - Driving Search Demand... and Ignoring SEO
BusinessWeek on Greenlight Search
iMedia Connection on Warren Cowan, Greenlight CEO

Contact Information

  • Greenlight
    Beatriz Bailey
    020 3326 6233