SOURCE: Greenwala

November 19, 2008 05:00 ET

Greenwala Introduces the First Social Media and Marketing Company Dedicated to Uniting Consumers Committed to Living a Sustainable Lifestyle With Brands Aligned With Their Values

Within the Greenwala Social Community, Members Can Learn to Be Green, Brag About Being Green and Share Their Actions, and Interact With Brands Through Online Campaigns

BOSTON, MA--(Marketwire - November 19, 2008) - Greenbuild International Conference and Expo Booth 416 -- Tapping into consumer's buying power and their desire for conversation and connections, Greenwala Inc. launches a public beta version of The founders designed the community to be the first social network that brings people together with brands committed to living and fostering a sustainable lifestyle.

"We developed Greenwala because too many other online and offline green communities are fragmented and disorganized, not to mention negative," said Rajeev Kapur, founder and chief wala, Greenwala. "We're excited about the opportunities to make the world a cleaner, sustainable place, and we're not alone. We thought there was an opportunity to create a network where people could share that enthusiasm."

The founders envisioned Greenwala as a social media and marketing company that provides the ultimate delivery mechanism to showcase green-based products, solutions and ideas for consumers and business owners. Greenwala's flagship product is a social community made up of "greenwalas" -- people who share knowledge and help others live a greener lifestyle. Within this community, members can learn to be green, brag about being green and share their actions with their friends, family and community.

Green to the last mile

By uniting consumers and business owners interested in green with the companies and organizations that provide sustainable products and services, Greenwala is paving the "last mile" of sustainability as an easy-to-embrace shade of green. The "last mile" is a concept that refers to the widespread proliferation and adoption of sustainable technologies, products, services and practices already available to consumers. Through direct interaction with consumers in its network, Greenwala is able to work with brand marketers to create online viral campaigns that span the last green mile.

"We wanted to provide marketing solutions to organizations looking for avenues to broadcast their green messages to a targeted base of influencers within and beyond the Greenwala community," Kapur said.

Greenwala accomplishes this by:

--  Getting people talking. Its word-of-mouth network of passionate people
    partners with brands to create meaningful connections.
--  Giving members a reason to connect with brands. Greenwala defines
    brand experiences by creating online campaigns, such as contests and

The approach is earning early rave reviews from corporate marketers such as Segway. "Segway is not only devoted to moving people efficiently and economically, but also in a way that helps sustain our planet by reducing the carbon footprint of daily transportation," said Carol Valianti, vice president of global communications. "We applaud Greenwala for establishing a social network that unites consumers committed to living a more sustainable lifestyle with brands like Segway, and we look forward to partnering with Rajeev and his team as we turn the 'last mile' in transportation into the 'green mile.'"

Become a Wala

Greenwala is open to anyone aged 13 or older with an e-mail address and access to the Internet. To become a member, go to to create a profile, invite friends and connect with those around the world committed to sustainability.

About Greenwala Inc.

A green social media and marketing company, Greenwala is an online destination where people can learn to be green, brag about being green and share their actions with their friends, family and community. Learn more at Follow company activities on Twitter at and or on Facebook at

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