GS1 Canada

GS1 Canada

November 03, 2009 11:00 ET

Ground Breaking New Approach to Product Recalls

Industry launches world-leading technology platform

TORONTO, ONTARIO--(Marketwire - Nov. 3, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

GS1 Canada, as part of a coalition of leading Canadian industry associations representing over 65,000 manufacturers, distributors and retailers, today launched a national product recall program that will enhance consumer safety and reduce the administrative burden for business. With the increasing complexities of a global supply chain, this launch could not have come at a more important time.

"Canadian businesses are committed to ensuring the safety of the products they sell to Canadians," commented Diane J. Brisebois, President and CEO of the Retail Council of Canada. "Through collaboration, industry has identified that this recall program is exactly what Canada needs to expedite faster, more accurate and more effective recalls, ultimately enhancing consumer safety."

Product recalls are the responsibility of the company undertaking them, who works with the CFIA and retailers to execute. This results in significant variation in processes and communication across industry. Industry leaders agree that a standardized communication protocol between businesses is critical to enable effective execution of product recalls. "CFIG welcomes the new program as a significant complement to the existing recall notification process," commented John Scott, President and CEO, Canadian Federation of Independent Grocers. "It will enhance clarity and speed in pulling products from the shelf, and minimize confusion. Our members look forward to using this new program because of its substantial benefits to all retailers regardless of size."

The GS1 Canada Product Recall program neither replaces nor changes the existing CFIA-driven recall system. Designed by industry, for industry, the program will standardize the communication of recall information between Canadian businesses, using a common web-based technology. "Ensuring the safety of products produced is the number one priority of the manufacturers of food and consumer products," noted Nancy Croitoru, President and CEO, Food & Consumer Products of Canada. "When products do require recall, it is imperative for Canadians and for companies that the process is consistent, efficient and immediate. By joining forces and committing to a single standardized program, participating Canadian businesses will further enhance Canada's excellent recall system to ensure it is more responsive, more immediate and better serves consumers."

The Program is founded on a standardized process created by GS1 Canada, the neutral, non-profit supply chain standards organization most well-known for creation and management of the universal product code (bar code), used by millions of businesses worldwide. This global online platform uses robust HP cloud-computing technology and is based on global GS1 standards.

"The efficient and effective handling of product recalls is one of our industry's highest priorities," said Nick Jennery, President and CEO, Canadian Council of Grocery Distributors. "CCGD is always open and willing to participate in any initiative that enhances and streamlines the recall communication processes between businesses. A truly collaborative effort between manufacturers, retailers and distributors in this initiative demonstrates an industry wide commitment to ensuring that accurate information can be easily shared between all trading partners."

The GS1 Canada Product Recall program will launch first in the grocery sector, with a roll out to the general merchandise and pharmacy sectors planned for 2010. The coalition includes:

- Canadian Council of Grocery Distributors (CCGD)

- Canadian Federation of Independent Grocers (CFIG)

- Food & Consumer Products of Canada (FCPC)

- GS1 Canada

- Retail Council of Canada (RCC)

Photos are available upon request

B-roll is available at:

Contact Information

  • Alison Reed
    Temple Scott Associates for GS1 Canada
    416-360-6183 x 227
    Miranda Germani
    Temple Scott Associates for GS1 Canada
    416-360-6183 x 238