SOURCE: CharityCare

CharityCare

October 28, 2009 08:00 ET

Groundbreaking Approach to Charity Fundraising

Among the First to Benefit Is Susan G. Komen for the Cure

PLANO, TX--(Marketwire - October 28, 2009) - CharityCare announced today that its online charity mall, www.Beluwa.org, is now live and processing sales. A portion of the proceeds of every sale benefits a pre-defined or customer selected charity.

"We're excited about the prospects of CharityCare's innovative approach to fundraising," said Karen Hughes White, Susan G. Komen for the Cure's Director of Corporate Relations. "Through Beluwa.org, CharityCare will provide our partners with a viable channel for excess inventory that will allow them to continue raising valuable funds for our promise to save lives and end breast cancer forever."

Beluwa.org is a bold new strategy in charity fundraising; utilizing Internet-based electronic commerce to sell donated items. The strategy solves a common charity challenge of what to do when a donor has a large quantity of similar items that would be impractical for the charity to sell and convert into cash for the charities mission. Under this strategy, CharityCare through Beluwa.org acts as agent for the charity and places the items in the Beluwa Charity mall. CharityCare handles all of the logistics, storage and marketing of the products on a success fee basis.

The Beluwa charity mall currently stocks more than $1 million in merchandise from Susan G. Komen for the Cure partners, Coldwater Creek, Ann Taylor, Meredith publishing and others. These items are available in the Susan G. Komen store within the Beluwa Online Mall. 75% of sales proceeds from this store benefit Susan G. Komen for the Cure. Savvy bargain hunters can now shop for what they need while helping those in need!

Tighe Merelli, CEO, CharityCare, commented, "We are excited to go live after almost a year of development and are thrilled to have a partner like Susan G. Komen as our first charity beneficiary. We believe that this concept can help many charities achieve their fundraising goals through a method previously unavailable to them."

The Beluwa.org online mall has been built utilizing Magento, a state-of-the-art, open source, e-commerce technology. The Platform's ability to support multiple stores within a single interface allows CharityCare to offer participating charities their own online store, while customers have the convenience of a single shopping cart and a single check out process for purchases in multiple stores. CharityCare has extensively customized its platform to support specific charitable functions, such as charity selection and confirmation of the amount that will benefit the Charity. As the site grows, social networking tools will be made available to its growing community. Much like eBay and Overstock.com have created marketplaces for items to be sold outside of normal channels, CharityCare has created a marketplace and supporting ecosystem for philanthropy not previously available to corporate donors, charities or socially conscious consumers.

About CharityCare:

CharityCare helps charities raise funds. It provides new sources of funds to charities through a unique aggregation of Internet technologies. It minimizes the cost of fund raising and creates communities around charitable causes through social networking technologies.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

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