SOURCE: Growers Express, LLC

Growers Express, LLC

June 22, 2010 09:28 ET

Growers Express Leading the Way in PTI Compliance

New Labeling System Shows How the Produce Traceability Initiative (PTI) Can Produce Efficiency and Savings

SALINAS, CA--(Marketwire - June 22, 2010) -  Growers Express, the farmer-owned integrated grower, packer and shipper of premium-quality Green Giant® Fresh vegetables, has taken the lead in implementing the Produce Traceability Initiative's (PTI) Best Practices, a hot-button issue in the produce packing industry.

As companies evaluate the complexity and initial cost implications of achieving PTI's main goal of whole-chain traceability, Growers Express' practical in-field and packing-house carton-labeling system has proven to be an efficient and cost-effective solution. Over the past year, Growers Express first pilot-tested and later implemented the revolutionary TRUETRAC™ Label Trac system. To date, more than 85% of Growers Express' branded, domestic, corrugated packs are labeled according to PTI Best Practices. By fall 2010, Growers Express will be 100% in concert with the PTI on all packs.

"The success of Growers Express in its implementation of the Produce Traceability Initiative clearly shows the ability of companies with top management commitment to address more than just enhanced traceability for their products," says Bryan Silbermann, president of the Produce Marketing Association. "With a wide variety of crops, packing variations and geographic locations, Growers Express can be a model for others seeking to build on GS1 standards to realize improved efficiencies and generate a tangible return on investment."

"Growers Express has been a leading company in PTI, providing leadership in the execution and implementation of best practices," adds Symbolon Group President Gary Fleming. "After visiting their facilities multiple times and seeing the results of their successful PTI implementation, I applaud Growers Express' commitment to understanding PTI principles and their ability to use those principles to support whole-chain traceability while maximizing their return."

Growers Express believes additional future value will result from following the PTI guidelines and achieving whole-chain traceability. "Although our primary PTI objective is to encourage a more transparent and accountable supply chain, we are already seeing areas in which we will experience significant savings from efficient, accurate and timely field data provided by the technology platform and process standardization," points out Growers Express General Manager Gary Andreasian.

"Any of our customers that are interested in exploring end-to-end pilot solutions and data synchronization should know that Growers Express is poised and ready to support them," adds Growers Express President Jamie Strachan. "We are committed to PTI compliance as a vehicle for innovation and a path to cost savings."

About Growers Express
Growers Express is a farmer-owned integrated grower, packer and shipper of premium-quality Green Giant® Fresh vegetables. With a ground base of more than 40,000 acres, Growers Express grows and markets more than 30 different commodities throughout North America on a year-round basis. Find out more at

TRUETRAC™ offers affordable, turnkey, Web-based and mobile technology solutions for companies of all sizes in the agribusiness community. TRUETRAC's LabelTrac software module helps fresh produce growers, packers and shippers meet Produce Traceability Initiative (PTI) and retailer-specific labeling and traceability requirements. Additional software modules include LaborTrac, AuditTrac, CropTrac and HarvestTrac. The company, headquartered in Salinas, Calif., partners with Bunzl's North American operation, the exclusive distributor of all TRUETRAC solutions.

Contact Information

    Deanne Cagnacci
    Product Development Manager
    Growers Express, LLC
    Email Contact

    Alternate Contact:
    Gary Andreasian
    General Manager
    Growers Express, LLC
    Email Contact