GuestLogix Inc.
TSX VENTURE : GXI

GuestLogix Inc.

September 23, 2009 07:30 ET

GuestLogix Enables Airlines to Quickly and Securely Transact Sales In-Flight With New Contactless Payment Technology

TORONTO, ONTARIO--(Marketwire - Sept. 23, 2009) - GuestLogix User Group Conference Toronto 2009 - GuestLogix Inc., (TSX VENTURE:GXI), the world's leading provider of onboard retail solutions to the airline industry, today unveiled its support for contactless payment technology with its market leading point-of-service (POS) handhelds and retail transaction platform at its annual user group conference being held this week in Toronto.

The Company will discuss its product plans during its Onboard Payment Methods panel which featured speakers from Visa, ICG, American Airlines, United Air Lines, Row 44, Anderson Zaks, and Southwest Airlines. ITWell, the Company's hardware manufacturing arm in Korea, is also on hand with a number of prototype demonstrations in the contactless exhibit.

GuestLogix is working with Visa and other payment associations to certify its new devices with the aim to be first to market with universal onboard POS handhelds that support Visa payWave, MasterCard PayPass, American Express ExpressPay and Discover Network Zip, the main contactless standards available today. The Company's new devices will be available in early 2010.

GuestLogix new retail solution will also support Near Field Communications (NFC) programs residing on passengers' mobile phones so that its onboard transaction platform can accept mobile phone payments.

The Company's move to contactless and near field communications technologies opens the door to more secure and much faster payments onboard. Flight attendants will be able to process sales in less time versus traditional handling while airlines will be able to greatly reduce credit card related fraud.

"Our new support for third generation payment technologies effectively changes the playing field for onboard retailing and merchandising," said Tom Douramakos, President and CEO at GuestLogix. "Carriers can now accomplish more sales in less time during flight without incurring additional risk. Contactless usage is becoming very popular in traditional retail markets. Now airlines can easily capitalize on this payment trend in the air."

Given that airlines have a very limited sales window, increasing transaction throughput is critical to increasing in-flight sales. GuestLogix estimates that enabling airline operators to become contactless merchants would result in a reduction in average processing time of more than 50 per cent. This would result in onboard sales processing capacity to increase by nearly three-fold.

"We are pleased to be working with an industry leader like GuestLogix to expand the use of new payment technology in the transportation sector," said Des F. Docherty, Vice President Visa USA Product Development. "Visa payWave benefits have been clearly demonstrated in other markets and GuestLogix provides an ideal platform to achieve critical mass in a new vertical where card usage is becoming more substantial."

GuestLogix will offer two POS handhelds with contactless support. Both devices include advanced very compact and light readers (less than 100 grams) that support all layers of the ISO 14443 Type A & B communications scheme. Its latest PCI PED 2.0 compliant OnBoard PowerSellerTM 2 (a.k.a. XPDA-V) with PIN Pad incorporates the antenna and reader behind the touch screen. While its current OnBoard PowerSellerTM (a.k.a. XPDA-S) utilizes a new hardware add-on reader using an existing communications port. Airlines will be able to easily upgrade their existing onboard GuestLogix POS devices with a simple plug-in procedure. The Company also said it expects its PowerSeller device to be PCI PED 2.0 certified in early 2010.

The new handheld POS devices with contactless support work seamlessly and securely with the GuestLogix onboard transaction platform which can support transaction clearing on a store and forward or on a real-time basis where air to ground communications is available.

About GuestLogix

GuestLogix is the leading provider of onboard retail technology and solutions to the passenger travel industry. Through its industry standard onboard transaction processing platform, the Company provides carriers the tools to become successful onboard retailers and by way of its OnTouchTM merchandising division it facilitates innovative products and services to enhance passenger experience and propel ancillary revenue growth. With a customer base comprising 9 of the top 10 global airlines GuestLogix maintains contracts to serve more than 35 per cent of the world airline passenger traffic via its proprietary platform based on the 2008 passenger data compiled by Air Transport Intelligence (ATI). Additional information on the Company can be found at guestlogix.com and ontouch.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on June 29, 2009 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

(C) 2009 GuestLogix. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

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