SOURCE: Home Design Alternatives

December 25, 2007 04:43 ET

HDA, Inc. Launches E-Campaign

Savvy Software Helps Company Stay in Touch With Top Customers

ST. LOUIS, MO--(Marketwire - December 25, 2007) - With product information inundating the average consumer, companies struggle to find the perfect balance of staying in touch without being seen as a nuisance. HDA, Inc., an industry-leader house plans company, has found a way to maintain this balance with the use of a Web-based software program called CampaignerPro.

This software allows HDA to automate their email marketing campaign to ensure they stay on the minds of potential customers. By setting up their campaign, HDA will easily be able to contact all visitors who create a login and password for their Web site,

"Our business is continuing to grow on the Web, and we need to further utilize the marketing tools provided to draw customers to our site that will make a home/project plan purchase from HDA," says Jennifer Ernst, Marketing Coordinator for HDA. "CampaignerPro automates the email campaigns, which is extremely helpful to this initiative."

HDA's system is set up to send out a "Welcome" email to any new visitors to their Web site, showcasing the many exciting features of their site. Another email targets professional homebuilders to inform them about their Builder's Advantage Program that offers exclusive discounts and benefits. From then, three emails a month will be sent out including exciting offers and company information, featured project plans, and featured home plans, such as these ranch house plans.

The automation of the emails guarantees a consistent flow of contact with HDA's current and potential customers. "These emails inform consumers and provide a differential advantage so they come to us before the competition," says Ernst. "We are creating visually pleasing emails to keep HDA in the front of consumers' minds three times a month."

Visitors can view more than 15,000 home plans and more than 500 do-it-yourself project plans on the website. Additionally, visitors can easily search by style, size, and estimated cost to build, further simplifying the process. Also, an exciting new addition to the site is the Photo Gallery that gives visitors the chance to take a tour through some of the homes built from HDA pre-drawn products, such as the popular log home plans.

For more information on HDA, Inc. and to view the countless pre-drawn home plans and project plans they offer, please visit, or call 314-770-2222.

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