March 24, 2010 12:37 ET

HFTP Announces Microsoft as Patron Sponsor of GUESTROOM 20X

AUSTIN, TX--(Marketwire - March 24, 2010) -   Hospitality Financial and Technology Professionals (HFTP®) announced today that Microsoft is the patron sponsor of GUESTROOM 20X, a futuristic guestroom featuring the hospitality industry's most innovative technologies. The exhibit debuts at the 2010 Hospitality Industry Technology Exposition and Conference (HITEC®), the world's largest hospitality technology exposition and conference. HITEC 2010, produced by HFTP, is June 21-24 at the Orange County Convention Center in Orlando, Fla. USA.

"With the pace of technology change, it is important to understand what possibilities lay ahead," said Geoff Cairns, worldwide managing director of Hospitality & Travel for Microsoft. "The vision GUESTROOM 20X explores, serves as a great guidepost towards the development of the supporting systems, infrastructure and cloud services which themselves are evolving quickly to meet the needs of our industry."

GUESTROOM 20X is a model guestroom featuring the latest and near-future technologies for the modern hotel room. HFTP produces a new version of the special exhibit every other year, after a worldwide, comprehensive search of existing, cutting-edge and future guestroom innovations. Technologies in the exhibit include non-traditional types such as lighting, eco-friendly products, fabrics and furniture, as well as traditional technology such as next-generation televisions, telephones and robots.

"Over the years, GUESTROOM 20X has become an important reference for the future of guestroom technology," said Frank Wolfe, CAE, CEO of HFTP. "It takes a lot of time and hard work to pull the model guestroom together and we appreciate Microsoft's support in fostering the future of our industry."

Submit a Technology for GUESTROOM 20X
HFTP is conducting a global search for innovative technologies for the newest version of GUESTROOM 20X. The deadline to submit a technology is Wednesday, March 31. Those submitting a technology do not have to be a member of HFTP or a current HITEC exhibitor. Submissions are carefully chosen by the GUESTROOM 20X Task Force, a group of hospitality technology leaders and experts. Applications are available at

HFTP, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities to members around the world, including the premiere hospitality technology conference HITEC. HFTP also awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations.

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