February 05, 2010 14:09 ET

HITEC 2010 Showcases Technologies That Can Improve Business Profitability

AUSTIN, TX--(Marketwire - February 5, 2010) - Hospitality technology products and solutions are all in one location at the 2010 Hospitality Industry Technology Exposition and Conference (HITEC®). The conference and exhibition provides easy access to vendors and experts. Qualified buyers can take advantage of this smart business opportunity with complimentary exhibit hall passes. HITEC 2010, a service of Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference, with an approximately 150,000 square foot exhibit hall. It is June 21-24 at the Orange County Convention Center in Orlando, Fla.

"HITEC is all about how technology can improve the profitability of a business in hospitality," said Cheryl McGinty, partner marketing manager for TeleAdapt, Inc., 2010 HITEC exhibitor. "HITEC provides a forum for new ideas to be shared and a place where new hospitality technologies are presented to the industry in a meaningful way, which is why you will find TeleAdapt at the show every year."

"The beauty of HITEC is that you can find and compare hospitality technology products and solutions in real time," said Frank Wolfe, CAE, CEO of HFTP. "If you are looking at a demo and your sales contact explains that no other product has a specific feature, you can easily walk around the exhibit hall and check with their competitor. That's not something you can do back at your office."

Qualified buyers are eligible for a complimentary exhibit hall pass. Qualified buyers include professionals employed by hotels, resorts, casinos and clubs. The deadline to submit the online registration form for approval is May 14. All complimentary registrations are subject to approval by HFTP.

HITEC 2010 offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines. This year's exhibit hall also features the newest version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom.

HFTP, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities to more than 4,800 members globally, including the premiere hospitality technology conference HITEC. HFTP also awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations.