April 05, 2010 12:00 ET

HL2 Wins ADDY Award for Redesign of HTC Website

Agency's Approach to Redesign of Site Reflects Personalized Features of Mobile Phones

SEATTLE, WA--(Marketwire - April 5, 2010) -  Seattle-based creative agency HL2 ( was awarded a Seattle Silver ADDY® for its redesign of mobile phone developer HTC's website. HL2 created an engaging, consumer-friendly website that introduced HTC's new brand and enticed visitors to explore the HTC product lineup of phones.

"We're proud to receive this recognition for the dedication and creativity we applied to this challenging project," said Matthew Ramerman, Principal at HL2. "We knew the website had to reflect HTC's focus on personalization and individuality, which are key differentiators for their mobile phones."

The ADDY® Awards ( are the world's largest and most competitive advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from around the world. HL2 will move on to compete in the 2010 District ADDY competition later this year.

HTC turned to HL2 for its strong industry experience in not only digital media and creative, but also for its in-depth knowledge of the wireless domain. In 2009, HL2 developed and launched the Windows 6.5 mobile website and created rich media messaging for AT&T.

About HL2
HL2 is a creative agency that celebrates the challenge as much as the success. Believing that every challenge is unique, the agency fully engages their clients to find new ways of telling stories that move: people, products, mountains. HL2 knows that Good Ideas come from anywhere, and seeks them out wherever they live. The agency's collaborative culture thrives on a strong sense of integrity and humor -- equal parts magic and metrics, creative and carnival. HL2 provides solutions in Advertising, Brand Development, Data Analytics, Design, Interactive, Media Planning and Buying, Motion Graphics, SEO/SEM, Social Marketing and Strategic Planning. More information can be found at:, or the agency's Facebook site at:

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