MADD Canada

MADD Canada

May 19, 2006 09:43 ET

HSAA and MADD Canada launch their summer public awareness campaign

In the name of sober driving: 'We help victims pick up the pieces' -- HSAA's and MADD Canada's campaign against impaired driving Attention: Health/Medical Editor, News Editor, Government/Political Affairs Editor EDMONTON, ALBERTA--(CCNMatthews - May 19, 2006) - The slogan 'We help victims pick up their pieces' is certainly provocative enough to ensure anyone gives the actions of drinking and driving a sober, second thought this summer.

The Health Sciences Association of Alberta (HSAA) and Mothers Against Drunk Driving (MADD Canada) are teaming up again this year during the peak crash times of the summer season to urge Alberta motorists not to drink and drive.

The partnership unveiled their 2006 campaign today. The punchy new slogan is a line that appropriately reflects what the organizations do best - help the victims of impaired driving put their lives back together in the aftermath of a senseless drinking and driving tragedy. The collage of pictures on the campaign poster captures the many, various health care services HSAA union member deliver across the Province.

'We help victims pick up the pieces' will be on posters in hospitals, schools, libraries, and liquor stores across the province. Radio public service announcements will feature HSAA members sharing their on-the-job experiences about the victims of impaired driving. For the first time this year, campaign posters will be on buses in Calgary and Edmonton.

"From the crash site to the emergency room, to intensive care and rehabilitation, Health Sciences members see first hand the tragic consequences of drinking and driving. With this awareness campaign, we hope to reduce the number of impaired driving crashes, saving lives and preventing injuries on Alberta roads," says HSAA president Elisabeth Ballermann.

Louise Knox, MADD Canada's Western Manager, urges motorist not to mix the activities of drinking and driving this summer. "Have a fun summer, drive sober on the roads and waterways, and don't get in a vehicle or a boat with a driver who has been drinking. Whether you're at the cottage or driving to summer parties, if you're drinking, don't drive."

Aside from unveiling the new posters and PSAs, the campaign launch included members of HSAA and MADD Canada joining with RCMP and the Edmonton Police Service tonight for a roadside checkstop in an undisclosed location. Each year, volunteers from the ten MADD Canada Alberta Chapters participate in police roadside checkstops across the Province.

S/Sgt George Harper of RCMP Strathcona County Traffic Services believes there needs to be continuous remainders about the dangers of drinking and driving. S/Sgt Harper says, "Unfortunately, impaired driving remains our country's number one criminal cause of death. Too many innocent people are affected by this senseless act."

HSAA is a labour union representing more than 13,000 professional, technical, support and ambulance workers in Alberta's health care system. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.

The organizations' public awareness drive runs from the Victoria Day to the Labour Day holiday weekend.

/For further information: David Kirkham, HSAA Communications Officer, 780-405-4684
S/Sgt George Harper, Strathcona RCMP, 780-449-0179/ IN: HEALTH, MEDIA, SOCIAL, OTHER

Contact Information

  • Louise Knox, MADD Canada's Western Manager
    Primary Phone: 866-900-6233 ext. 222