SOURCE: SocialTract

Social Media for Contractors

April 19, 2010 07:00 ET

HVACR Business Launches SocialTract, a Social Media Service for HVACR Contractors

CLEVELAND, OH--(Marketwire - April 19, 2010) -  Terry Tanker, Publisher of HVACR Business magazine, today announced the formation of a new partnership with leaders in the HVACR and social media industries to develop SocialTract, a new social media service specifically designed for HVACR contractors. The new service is part of the magazine's strategy to help its readers move successfully into social networking. According to Tanker, "HVACR contractors must be involved in social media to attract and retain customers from now and in the foreseeable future."

SocialTract's turnkey services include content strategy planning, social network and blog setup, consistent content creation and monthly analytics reports.

SocialTract's service is based on the belief that social media does not work without first creating valuable, compelling and consistent content targeted to customers and prospects, something most contractors simply can't do or cannot outsource at an effective price point. The new service will set up a social media strategy for contractors based on delivering two blog posts per week on their custom-designed blog. SocialTract's expert content, in addition to being leveraged on sites like Facebook and Twitter, can be used on the contractor's website, enewsletter and other marketing where content is desperately needed.

"It's hard for contractors to understand that integrating social media into the overall marketing mix starts with a great content strategy," stated Joe Pulizzi, CEO of SocialTract.

For additional information on SocialTract services, including a video explaining the process, user testimonials and additional information, view the SocialTract online demo. Interested contractors can contact SocialTract's VP of Sales, Lynn Cole at lynn[at], 216/744-3487.

About HVACR Business
HVACR Business is a monthly national trade magazine serving contractors, wholesale/distributors, manufacturers and others in the heating, ventilating, air conditioning and refrigeration (HVACR) industry. HVACR Business is focused on providing editorial from the most successful and highly respected contracting authorities on how to create a winning contracting company. Along with the magazine, HVACR Business offers ongoing education to HVACR contractors through print, online, email and web event formats.

About SocialTract
SocialTract is a social media service for HVACR contractors. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract partners with contractors to produce expert content around home comfort issues specific to that contractor's business.

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