SOURCE: Habeas, Inc.

September 28, 2007 06:00 ET

Habeas CEO to Outline Steps for Improving Sender Reputation at DMA07 Conference and Exhibition

Des Cahill's "Ask the Experts" Roundtable Session to Discuss E-mail Reputation as the Key to Driving Marketers' Business Results

CHICAGO, IL--(Marketwire - September 28, 2007) - Des Cahill, CEO of Habeas, the industry leader in email reputation services, will present an "Ask the Experts" session at the Direct Marketing Association (DMA) 2007 Conference & Exhibition, taking place October 13-18 in Chicago. As part of the conference, Cahill will discuss why e-mail reputation is the critical component to securing marketers' deliverability and driving business results.

DMA07 Conference & Exhibition

Who:   Des Cahill, CEO of Habeas
What:  "Six Steps to Improving Sender Reputation"
When:  Monday, October 15, 12:15 p.m. - 1:30 p.m.
Where: McCormick Place West in Chicago, IL

DMA07, the DMA's annual conference and exhibition, is the largest gathering of direct marketing professionals in the world. DMA07 will feature more than 150 educational sessions, as well as industry roundtables, case studies, white papers and research reports.

On Monday, October 15, Cahill will discuss why blocklists are marking an increasing number of legitimate email campaigns as spam and how organizations can practice good email practices. He will then share how Publishers Clearing House improved its sender reputation, and thus its email deliverability, in six easy steps.

If you are a member of the press and would like to schedule a meeting with Habeas at the conference, please contact Becky Caudill, SHIFT Communications, at or 415-591-8418.

About Des Cahill

Des Cahill brings extensive executive-level experience in marketing, sales and operations from some of America's best-known technology companies -- Apple Computer, America Online and Netscape -- as well as from successful startups like Autonomy, BridgeSpan and Cahill is responsible for all company operations at Habeas and is a member of the board of directors. He is a frequent speaker and noted industry expert on email authentication, reputation and delivery related issues.

About Habeas, Inc.

Habeas is an email Reputation Services Provider that offers solutions for legitimate senders to monitor and manage their email reputation to ensure maximum deliverability. Habeas sender reputation services include Habeas Audit for reputation assessment, Habeas Delivery Monitor for managing reputation information, and Habeas SafeList, the most broadly referenced Internet whitelist. Habeas also enables enterprises and ISPs to more efficiently process their inbound email and make better delivery decisions via its Reputation Network. This network is comprised of sender reputation information collected from five million receiving systems in over 190 countries. For more information, visit

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