SOURCE: Haier America

Haier America

January 06, 2010 12:00 ET

Haier to Display First Completely Wireless Television at CES

LAS VEGAS, NV--(Marketwire - January 6, 2010) - (CES Booth Central 10427) -- Haier will display the first completely wireless television at the Consumer Electronics Show in Las Vegas starting on January 7, 2010. With WiTricity's wireless electric power transfer technology, Haier will display a 32" LCD television powered wirelessly from a distance. In addition, the content for the television will be provided via a wireless link from an accompanying Haier prototype Blu-ray player.

"With the eye of the technology world clearly on CES, this is an important time for Haier to show that we are and will be an innovator in the marketplace," said Zhang Tieyan, Director of Haier's Global Branding Operations. "Presenting a completely wireless television is an exciting advancement for the future of our Digital Products business."

"We are very proud that Haier has chosen to work with WiTricity Corp. to demonstrate the world's first completely wireless TV," said Eric Giler, CEO of WiTricity Corp. "Eliminating TV power cords will provide consumers with an unprecedented level of convenience and ease of installation."

WiTricity technology uses highly resonant magnetic coupling to exchange energy between a WiTricity power source, and a WiTricity power capture device embedded in the Haier TV or other electronic device. By using magnetism to transfer energy, the WiTricity system can power devices through walls and other obstructions in a manner that has been shown to be safe and highly efficient.

Haier's HD wireless video technology utilizes AMIMON's wireless technology. It is based on the WHDI™ (Wireless Home Digital Interface™) standard, provides a high-quality, uncompressed wireless link which can support delivery of 1080p, 1080i and 720p content in the 5GHz unlicensed band with a range beyond 100 feet, through walls, and latency is less than one millisecond.

"AMIMON is the market leader in providing wireless technology to TV manufacturers. Consumers will begin to see a plethora wireless HDTVs based on AMIMON's wireless technology in 2010 at increasingly affordable prices," said Shimon Greenberg, vice president of sales for AMIMON.

Haier's completely wireless television display will be showcased at the Haier booth (10427) in the Central Hall of the Las Vegas Convention Center from January 7-10.

About WiTricity Corp

WiTricity Corp. was founded in 2007 to commercialize an exciting new technology for wireless electricity invented at the Massachusetts Institute of Technology (MIT). A team of physicists developed the theoretical basis for this novel method for wireless energy transfer, and validated their theories experimentally at MIT 2007. WiTricity Corp. is developing a family of wireless energy transfer components capable of transferring from milliwatts to kilowatts, over distances ranging from centimeters to several meters. These components are designed for OEM manufacturers of a broad range of consumer electronics, automotive, industrial, military, and medical applications. www.witricity.com

About AMIMON

AMIMON is a fabless semiconductor company pioneering wireless uncompressed high-definition video for universal connectivity among CE video devices. AMIMON is a founding member of the WHDI Consortium (Wireless Home Digital Interface) formed by leading CE companies to define a new industry standard for multi-room wireless HDTV connectivity.

AMIMON is headquartered in Herzlia, Israel, with offices in California, USA; Japan, Korea, Taiwan and China. More information is available at www.amimon.com and www.whdi.org.

WHDI and Wireless Home Digital Interface are trademarks of WHDI, LLC. All other trademarks or registered trademarks are those of their respective holders.

About Haier America Digital Products Group

Haier has announced the formation of a new Digital Products Group as part of the company's long-term strategy to leverage the convergence of multiple technology platforms. Under the Digital Products Group, Haier America continues to grow its flat panel television business and expand its portable electronics assortment with a complete line of portable media devices, including MP3 players, portable digital televisions and headphones. Haier is defined by producing innovative solutions that meet customers' changing needs. Haier is the Official High Definition Television of the National Basketball Association. www.haieramerica.com

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