SOURCE: Omniture

September 26, 2007 12:00 ET

Halifax to Implement Omniture TouchClarity for Behavioral Targeting

UK's Largest Savings Provider and Mortgage Lender to Maximize Sales at

LONDON--(Marketwire - September 26, 2007) - Halifax is to implement behavioral targeting from Omniture TouchClarity™ (NASDAQ: OMTR) in order to increase sales and conversion rates for online products and marketing campaigns. Halifax is the UK's largest savings provider and mortgage lender, and is the leading provider of many financial products ranging from current accounts to online share dealing. Targeting from Omniture TouchClarity will optimize consumer response and customer engagement by serving the most relevant choice of Halifax online product offerings and content to match individual visitor preferences and interests.

Shoomon Perry, Head of Ecommerce at Halifax, explains, "Halifax is committed to a strategy of taking business from our competitors by offering more value. We have the best products on the market and by increasing the intelligence behind the products we present to customers and prospects online we can improve sales and the service we offer to them."

Neil Weston, SVP and General Manager of Omniture EMEA, adds, "Automating the targeting of content served to online prospects and customers is an important strategic move for Halifax. By serving the most engaging content and offer to each customer, the company can drive significant improvements in uplift to conversion rates and sales."

Omniture TouchClarity works by building rich individual visitor behavioural profiles combined with automated predictive modelling and direct marketing techniques in order to enable real-time targeting of each visitor with the most engaging content. This results in higher conversion rates, and measurably increased revenue. The visitor response to online creative elements is also measured to ensure the best-performing creative execution is served.

Other industry-leading companies using Omniture TouchClarity include HSBC, BT (British Telecom), Lloyds TSB, and Barclays.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our technology and services to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimisation services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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