SOURCE: Hall of Fame Beverages, Inc.

August 18, 2010 09:45 ET

Hall of Fame Beverages CEO Announces the Return of Grand Ma Ma

LOS ANGELES, CA--(Marketwire - August 18, 2010) -  Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) CEO Steve Hendricks announces that the company's first production run of its brand Grand Ma Ma's Sweet Southern Tea is complete. Hendricks says, "Last week we all met in Florida to finish the production run, and as a team, we're excited about what's in the bottle. The tea tastes fantastic and is right on balance. The staff at Tampa CoPack was very accommodating and made our first run a great success. There was so much energy with this team that we were ready to go to market right there."

Grand Ma Ma is a character played by former NBA player Larry Johnson in a Converse Shoes ad campaign. Larry Johnson and Grand Ma Ma are back and will be the face of Hall of Fame's sweet tea product.

Johnson was in Tampa, Florida, for the production of the tea and says he's enjoying recreating the character. "It's been a while since Grand Ma Ma has been out there, and it's great to see the character on the label. While in Tampa, I got to taste the tea coming off the line, and it really tastes great."

Hall of Fame Beverages project manager, Louis Restivo, who is responsible for distribution says the product is now being prepped for shipment. "We'll be sending the product to our warehouse, sending it out west for direct store delivery and sending it to Elmira Distributing Company. 

"We're fortunate to be working with Toby Lagonegro at Elmira who will be distributing our products from the Canadian border to New York State." 

Toby Lagonegro, the owner of Elmira Distributing Company in Elmira, New York, is a fifth generation owner of the company. Elmira Distributing has been in the business for over a hundred years and Lagonegro was the first to purchase the product for distribution. The company will be carrying the Grand Ma Ma's Sweet Southern Tea and Atomic Dogg Super Soda.

Lagonegro says, "I was down in Tampa for the production. The sweet tea has legs and will sell, and we're ecstatic about this relationship with Hall of Fame. We're hoping this takes off like our efforts did when we helped to launch Fuze among other drinks." Elmira Distributing Company currently works with 53 different supermarkets and convenience stores, including, BJ's Wholesale, Sam's Club, 7-Eleven and several school districts.

Restivo said, "As we get the product out to Massachusetts, Connecticut, New York, New Jersey, Delaware, Pennsylvania, Virginia, West Virginia, Texas, California, Arizona, Nevada and elsewhere we'll be using the network I spent years setting up as well as a DSD, or a direct store delivery process, to get product in locations out west. In the coming weeks we'll also be announcing the hotels, airlines and cruise lines who will be taking our products."

Hall of Fame Beverages national sales manager, James Robinson, will be putting Grand Ma Ma's Sweet Southern Tea in 7-Eleven and K-Mart stores in California, Arizona and Nevada using the direct store delivery process. Robinson says, "The beverage season has now begun and we look forward to getting on the fast track with corporate accounts."

Steve Hendricks and company President, Calvin Ross, both credit the success of this production run to Susan and Scot Ballantyne and their staff at Tampa CoPack. Susan Ballantyne is the Director of Operations at the facility, and said, "Hall of Fame was a pleasure to work with, everyone liked the end result and we look forward to a long relationship with them."

Calvin Ross added, "I am thankful for everyone's patience with the company, and I hope shareholders are pleased with the management team and the product we've produced. It was great to have Larry Johnson with us in Tampa to see the tea roll off the line, as he's very involved with operations and marketing at Hall of Fame, and he has a hand in all our decisions."

Hall of Fame Beverages CEO Steve Hendricks stated, "We already have a second production run of Grand Ma Ma's Sweet Southern Tea paid for, and it will be online in a couple of weeks. Our brand Atomic Dogg Super Soda will be produced and ready for distribution in the next 10 days. When we talked about me becoming the CEO, I said if I can't help build a brand, then I don't want to do it. With what we have at Hall of Fame, I feel in my heart, we can build a brand that my kids can drink and a brand that will be here into the next generation." Look for pictures on the web site:

About Hall of Fame Beverages

Hall of Fame Beverages, Inc. is a new lifestyle company dedicated to building long-term success through the creation, manufacture, distribution, and marketing of innovative non-alcoholic beverages recognized for their fresh, standout brand identities that rise above the plethora of average products. Hall of Fame Beverages is a team of visionary and seasoned beverage industry executives who intend to leverage their expertise and their established resources in beverage commerce to make Hall of Fame Beverages one of the industry's big winners via its signature brands Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern Tea.

"Safe Harbor Statement"

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

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