SOURCE: Kineticsware

August 07, 2008 06:00 ET

Handbag/Accessory Manufacturer Baekgaard Chooses Kineticsware and Microsoft Dynamics

Investment to Support Expansion and Growth Ahead

KIRKLAND, WA--(Marketwire - August 7, 2008) - Kineticsware, a rapidly growing provider of enterprise software for consumer goods manufacturers and distributors, announced today that Baekgaard, a designer, manufacturer and wholesaler of fine women's handbags and accessories, as well as men's business and travel bags and accessories, has selected Kineticsware for Consumer Goods, powered by Microsoft Dynamics AX 2009, for complete transformation of its business management systems.

Baekgaard, owned by Vera Bradley co-founder, Barbara Bradley Baekgaard and Art Mandelbaum, needed a complete set of business applications for its aggressive growth plans. The company is at a turning point with growth in the organization, expanding product lines and new distribution channels. With additional investment and an expanded management team, the company examined opportunities to improve operational efficiency and customer service from inbound supply management and sourcing, through category management, new electronic distribution channels, outbound order fulfillment, and customer relationship management.

After reviewing other software solutions, Baekgaard selected Kineticsware for Consumer Goods, powered by Microsoft Dynamics AX 2009. The solution includes a full ERP (enterprise resource planning) suite with financial management, customer relationship management, and supply chain management along with integrated solutions for warehouse management and e-commerce. "Kineticsware understands the requirements of our industry and with Microsoft Dynamics AX as an IT platform, we'll have the systems and capabilities necessary to grow our business and the flexibility to adjust for changes in the future," said Art Mandelbaum, President, Baekgaard Ltd. The solution will support Baekgaard's revenue growth by enabling new distribution channels and increasing on-time availability, as well as enable the company to reduce inventories and significantly improve cash-to-cash cycle time.

"Kineticsware is honored to be associated with the Baekgaard legacy and excited to help the company achieve its next generation of growth," said Jeff Sampson, CEO, Kineticsware.

About Kineticsware

Kineticsware is a global software company and Microsoft Gold Certified Partner that provides enterprise applications to manufacturers and distributors in the consumer goods and other supply chain-intensive industries. Kineticsware enables its customers to become more profitable by increasing revenue, reducing operational costs and increasing customer responsiveness. For more information, visit