SOURCE: The Noel Group

The Noel Group

November 17, 2009 08:00 ET

Handmark and The Noel Group Bring Live, Expert Personal Assistance Service to Mobile Users for Less Than $10

KANSAS CITY, MO and STEVENS POINT, WI--(Marketwire - November 17, 2009) - Handmark®, a leading creator and distributor of mobile applications and services, and The Noel Group, a pioneer in travel insurance and personal assistance services, have partnered to launch MyAssist -- one of the first live personal assistance services available as a mobile application for BlackBerry smartphone and iPhone customers. The MyAssist mobile application delivers a new experience designed for the mobile lifestyle, allowing users to quickly and easily call or email their requests at any time, from anywhere in the world.

The application is immediately available for BlackBerry smartphone customers to download at and will soon be available for iPhone users in the Apple App Store. MyAssist is also available to use from any other phone by calling 1-877-MyAssist.

MyAssist is perfect for busy professionals, frequent travelers, and parents looking for help removing the daily hurdles they frequently encounter. Unlike similar services, MyAssist is the only personal assistance service in the world to provide unlimited, 24/7 access to live US-based assistants for less than $10 per month. Personal assistants can help with virtually any request, including:

--  On-demand Personalized Research & Solutions
--  Expert Travel Information & Research
--  Event Information & Ticketing
--  Expert Concierge Services
--  Emergency & Medical Assistance
--  Access to one-touch Roadside Help
--  Real-time Medical Assistance
--  Translation & Interpretation Services

"I use MyAssist several times a week -- so much that the service representatives and I recognize each other when I call in," said Art Scott, a musician in the Los Angeles area. "Their high-level of personalized service saved me from one of the worst traffic jams in L.A. It was nice to be able to speak to a live person who gave me the exact driving directions that allowed me to get to my music gig on time. I was able to perform my best that day because the MyAssist representatives went the extra mile for me."

The MyAssist personal assistants respond to all requests out of the Noel Group's US-based contact center, one of the world's finest service infrastructures. Assistants are trained experts in travel and reservation services, online research, emergency services and medical assistance. MyAssist has doctors and nurses on staff to provide users with immediate professional medical assistance.

"MyAssist is a one-of-a-kind service at an unbelievable price," said Evan Conway, EVP of Marketing for Handmark. "In a world of digital voices, automated recordings and impersonal email, its great knowing a live person is just one phone call or email away to help me."

"MyAssist was developed on our strong belief in providing unparalleled service to deliver 'whatever you need, whenever and wherever you need it,'" said Jim Flavell, senior vice president, The Noel Group. "Our team of highly trained US-based representatives will answer almost any request and are guided by the simple idea that we never say no."

With the goal of making each call as personalized as possible, MyAssist representatives tap into personal profiles of each customer, which leads to on-target recommendations that are based on likes, dislikes and continually improves the customer experience.

To download and activate a free 7-day trial of MyAssist now or for more information and customer testimonials, visit

About Handmark

Handmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner. For more information, visit

About The Noel Group

The Noel Group is the company that built Travel Guard, one of the world's leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world's finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit

© 2009 Handmark, Inc.; Handmark® and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All other trademarks belong to their respective owners. All rights reserved.

Contact Information

  • Barbara Reichert for Noel Group
    Reichert Communications, LLC
    415-248-0230 x7012
    Email Contact

    Erica Cohen
    Email Contact