Peppercom Europe

Peppercom Europe

January 15, 2007 09:56 ET

Hands-On Mobile Sign Deal to Produce and Distribute MeeGos

Online Global Phenomenon Arrives on Mobile Phones

LONDON, UNITED KINGDOM--(CCNMatthews - Jan. 15, 2007) - Hands-On Mobile, a leading global publisher of mobile games and personalisation products, announced the signing of an exclusive global deal with 3H Group, for the production and distribution of mobile content based upon their MeeGos™ range of customisable characters. Available to the 270 million worldwide users of Windows Live Messenger, MeeGos have become an online phenomenon since their launch in 2004, garnering over 24 million users in over 33 countries.

Under the terms of the deal, Hands-On Mobile will develop a broad range of MeeGos mobile products and services that will sit across Hands-On Mobile's core games, personalisation and lifestyle divisions. Hands-On will also integrate key elements of the MeeGos Mobile service with the existing online MeeGos website and store as well as develop dedicated 'MeeGos Mobile' channels both on and off mobile operator portals.

MeeGos provide a means of dynamically displaying an individual's mood during an instant messenger (IM) conversation. MeeGos are an animated graphic that act out emotions based on the corresponding emoticons entered by the user. As their name suggests, they are a highly personalised product. Once created the customised MeeGo is downloaded for a nominal fee and available to punctuate and bring colour to IM conversations in Windows Live Messenger.

"MeeGos will transfer perfectly onto mobile phones, and with 24 million MeeGos' members in over 33 countries (and growing) there is already a huge installed base to market our products to," said Hands-On Mobile's President and Chief Executive Officer Jonathan Sacks. "MeeGos are a perfect fit for ourselves and the mobile medium for so many reasons - they are highly customisable, they have a huge appeal to a broad range of mobile entertainment consumers and they will form an integral part of the exciting new projects that we are working on that involve areas as diverse as community, instant messaging, sponsorship and advertising"

"Hands-On Mobile's global distribution network and extensive experience with leading character-based franchises coupled with their vision of creating a wealth of content and dedicated channels around the MeeGos brand meant they were the natural choice for us," said Julian Holman, Director 3H Group. "Mobile is the next big step for MeeGos and we're very excited about working together and making MeeGos as popular with mobile phone users as they are online."

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About Hands-On Mobile, Inc.
Hands-On Mobile is a leading global publisher of mobile games and personalisation products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries.

About 3H Group Pty Ltd
Based in Sydney, 3H Group Pty Ltd is an innovative Australian internet company committed to enhancing communication between people globally.

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