SOURCE: Target Development Group, Inc

March 26, 2010 15:22 ET

Hannover House Sets "Twelve" for July 2 USA Theatrical Launch

"Twelve" to Be Offered as Counter-Programming to "The Twilight Saga: Eclipse"

LOS ANGELES, CA--(Marketwire - March 26, 2010) -  Following an enthusiastic reception from key theater chains at last week's ShoWest convention in Las Vegas, Hannover House, the film and video distribution division of Target Development Group, Inc. (PINKSHEETS: TDGI) (Other: www.TargetDevelopmentGroup.com, www.HannoverHouse.com), has boldly set the national theatrical release date of director Joel Schumacher's teen thriller, "TWELVE" for Friday, July 2. The holiday weekend date slots the R-Rated "Twelve" against the PG-13 rated "Twilight Eclipse" and the "The Last Airbender" to provide movie goers with a true, alternative option.

"We had been considering both June 18 and July 16 as possible release dates," said Hannover C.E.O. Eric Parkinson. "But every weekend this summer will have two or more major new releases and finding the best opening was a challenge. Looking at the competitive release options, we felt that the edgier and slightly-older appeal of 'Twelve' would be a great alternative to the younger-skewing 'Eclipse' and 'Airbender' for the major, Fourth Of July holiday weekend. We're launching 'Twelve' on 250 screens, which enables us to target only the very best, high-traffic locations. Based on the results from the opening weekend launch, we will be in a terrific position expand the release and add markets throughout the summer," Parkinson concluded.

The release date and marketing strategy for "Twelve" was developed for Hannover House by theatrical distribution veteran Tom Ortenberg, whose previous positions as Distribution President for Lionsgate Films and The Weinstein Company resulted in many significant box office successes, including the summer 2009 release of "Inglourious Basterds." 

The marketing campaign for "Twelve" will concentrate on young adults, 18 to 34 years old, with internet, social networking and other alternative media dominating over traditional advertising modes. Trailers, posters and standees at theaters will also be supported with Billboards, Radio and Television Advertising to build consumer awareness and demand.

"We expect a lot of traffic in theaters for the Fourth-Of-July holiday weekend," said Parkinson. "It's a great opportunity to expose 'Twelve' to millions of moviegoers, and in many cases, to capture overflow business. We embrace this bold strategy and anticipate favorable results."

"Twelve" is the newest feature film from legendary director Joel Schumacher, whose prior works have generated more than $1-billion in domestic box office ticket sales. The film was based on the best-selling novel by Nick McDonnell, and was produced by Charlie Corwin and Ted Field from a screenplay by Jordan Melamed. "Twelve" stars an impressive cast of beautiful talent, including Chace Crawford ("Gossip Girl"), Emma Roberts ("Valentine's Day"), Curtis '50-Cent' Jackson (Multi-platinum selling recording artist), Rory Culkin ("Lymelife"), Zoe Kravitz ("The Brave One"), Esti Ginzburg ("Sports Illustrated" model), Emily Meade ("My Soul To Take"), Ellen Barkin ("Oceans 13") and Kiefer Sutherland ("24") as narrator.

The film was the closing night feature at the 2010 Sundance Film Festival in January, and was an independent showcase title at last week's ShoWest convention in Las Vegas.

Other notable films from Joel Schumacher include "St. Elmo's Fire", "Flatliners", "The Lost Boys", "Batman Forever", "Batman and Robin", "A Time To Kill", "The Number 23", "The Client", "Phantom of the Opera", "Phone Booth" and seventeen more.

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