SOURCE: Responsys


April 28, 2010 15:44 ET

Hanover Direct Increases Revenue per Email by 800% With Responsys and Coremetrics

Premier Direct Marketer of e-Commerce Services Increases Customer Engagement Through Targeted Marketing Campaigns

AUSTIN, TX--(Marketwire - April 28, 2010) - Coremetrics Client Summit -- Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that Hanover Direct, a premier direct marketer of general merchandise brands and e-Commerce services, has increased revenue per email by 800% for its triggered campaigns through an integration between Responsys Interact® and Coremetrics LIVEmail™. The combined solution allows Hanover Direct to target personalized offers and content to consumers based on browse, cart abandonment, and purchase behavior, to deliver precisely targeted marketing campaigns that achieve measurable increases in conversion, a better customer experience and improved ROI.

"With the joint Responsys and Coremetrics solution, we can dramatically improve campaign performance by leveraging browse, cart abandonment and purchase data to execute highly relevant marketing campaigns that are crucial to our business," said Jennifer Torres, Internet Brand and Email Marketing Manager at Hanover Direct. "This integration, using the market-leading Responsys Interact platform in conjunction with Coremetrics LIVEmail, allows us to send highly targeted marketing campaigns necessary to align our products and services to consumer behaviors in order to deliver a better customer experience and increase ROI. By simplifying the campaign deployment process, Responsys has made it possible for us to increase our revenue per email for cart abandonment and browse campaigns by 800%, which is unprecedented for our company."

The integration between the Coremetrics LIVEmail and Responsys Interact platforms provides companies like Hanover Direct with an automated, two-way flow of optimized customer data. Marketers can target and tailor cross-channel marketing messages based on website visitor and customer behavioral data, preferences and interests -- and immediately measure the impact of their cross-channel marketing initiatives -- all the way through to conversion or sale. The integrated solution also enables marketers to gain a deeper understanding of the variables that impact conversion and campaign effectiveness, so they can automatically deliver highly individualized, targeted offers at precise moments in the customer lifecycle to consistently maximize returns.

"Responsys is pleased to empower a successful e-Commerce company like Hanover Direct to quickly and easily execute relevant integrated campaigns that drive sales and brand value," said Scott Olrich, Chief Marketing Officer of Responsys. "Our integration with Coremetrics LIVEmail gives marketers an on-demand email and cross-channel marketing solution with rich behavioral data. With the solution, customers like Hanover Direct can more effectively target, sequence and automate cross-channel campaigns based on visitor and customer behaviors. This allows them to focus more on strategic, revenue generating marketing activities and less on day-to-day campaign execution."

To learn more about the integrated Responsys and Coremetrics solution, please visit Responsys in the turn-key exhibition space during the Coremetrics Client Summit, April 27-29.

Follow Responsys on Twitter at @Responsys

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company helps organizations increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Cross-Channel Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit

About Hanover Direct
Hanover Direct, Inc. and its business units provide quality, branded merchandise through a portfolio of catalogs and e-commerce platforms to consumers. Hanover Brands, Inc. is comprised of the Company's catalog and e-commerce web site portfolio of home fashions, apparel and gift brands, including Domestications, The Company Store, Company Kids, Silhouettes, International Male, Undergear, and Scandia Down. Each brand can be accessed on the Internet individually by name. Information on Hanover Direct, including each of its subsidiaries, can be accessed on the Internet at

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact