SOURCE: DC Brands International, Inc.

November 20, 2007 15:06 ET

Hard Nutrition Gains Huge Exposure at UFC 78 Event

DENVER, CO--(Marketwire - November 20, 2007) - Hard Nutrition-sponsored athletes Rashad Evans and Michael Bisping met last Saturday at the Ultimate Fighting Championship 78 Validation event. This dynamic fight gave Hard Nutrition, an all-natural vitamin and supplement company owned by DC Brands International (PINKSHEETS: DCBR), tremendous exposure to the more than 8 million viewers watching the match. Evans won the main event after a great fight that ended in a split decision. Karo Parisyan, another Hard Nutrition-sponsored fighter, also won his fight.

All athletes wore the Hard Nutrition logo on their hats, t-shirts and shorts, and large banners with the logo followed them into the ring. Additionally, during the post-fight interviews, they all thanked Hard Nutrition and acknowledged the products as a key to their success. Since the event, Hard Nutrition has been contacted by several new distributors interested in bringing on the products.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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