SOURCE: DC Brands International, Inc.

September 28, 2007 17:01 ET

Hard Nutrition-Sponsored Keith Jardine Wins UFC 76 Knockout

DENVER, CO--(Marketwire - September 28, 2007) - Ultimate Fighting Champion Keith Jardine, an athlete sponsored by Hard Nutrition, won the UFC 76 Knockout match against opponent Chuck Lidell on September 22. Owned by DC Brands International (PINKSHEETS: DCBR), Hard Nutrition is the premier athletic supplement company with all-natural formulations. Not only did Jardine receive much acclaim for the win, but Hard Nutrition also received attention as the athlete wore branded clothing before and after the event, and a prominent Hard Nutrition banner was displayed behind him.

"Having one of our athletes win at an event of this caliber bodes extremely well for Hard Nutrition," said Brad Pyatt, President of Hard Nutrition. "The company's logo was plastered all over Jardine as well as the arena, which will undoubtedly help us reach further into our target market. Jardine was certainly the underdog in this match, but his intense training regiment and use of the Hard Nutrition products, such as the performance pack, helped give him the boost he needed to defeat Lidell."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information