Contact Information: Contact Information: Katie Delach Hart-Boillot, L.L.C. 781-893-0053 ext. 19
Hart-Boillot Selected as Agency-of-Record for ForHealth Technologies
| Source: Hart-Boillot
WALTHAM, MA--(Marketwire - December 18, 2007) - Hart-Boillot, an advertising and public
relations agency specializing in medical, biotech and high-technology
markets, announced that it has been selected as agency-of-record for
ForHealth Technologies, a pioneer in automation systems for hospital
pharmacies. Hart-Boillot began its work with ForHealth by helping the
company launch its new product, IntelliFlow(Rx)™ at the American Society
of Health-Systems Pharmacists (ASHP) convention earlier this month. This
work included creating a new product identity as well as collateral, direct
mail pieces and materials for display and distribution at the Las Vegas
event.
"We had a time-critical and extremely important product launch to execute
in a short time-frame," said Dennis Schneider, ForHealth Technologies.
"Hart-Boillot's ability to execute a wide range of tasks with rapid
turnaround was what we needed in the short term. The agency's excellent
track record in business-to-business healthcare gave me confidence for a
winning long-term partnership."
"ForHealth Technologies allowed us significant creative license in this
project. We were able to see many of our ideas flourish in all the
different pieces we created," said Christine Tesseo, Senior Designer,
Hart-Boillot. "Given the team effort, we believe that content and design
came together in a particularly powerful way -- which is confirmed by the
success ForHealth experienced when introducing IntelliFlow(Rx) at ASHP."
About Hart-Boillot, L.L.C.
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
EMC, Confirmit, Northeastern University, GetConnected, NanoHorizons, the
Messaging Industry Association, Vicor Corporation, CitiStreet, Harvard
University, ForHealth Technologies and others. To learn more about
Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us
at 781-893-0053.