SOURCE: Harte-Hanks

June 04, 2007 09:00 ET

Harte-Hanks Appoints MarketCap as a Reseller of IT Business Data in the Benelux

LES ULIS, FRANCE and ALPHEN (NB), THE NETHERLANDS--(Marketwire - June 4, 2007) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company and a leading global supplier of data on information technology (IT) companies and business individuals, today announces a new agreement with MarketCap International Holding. MarketCap will now serve as a reseller of the Ci Technology Database (CiTDB) for the Benelux marketplace.

The Harte-Hanks CiTDB in Europe offers in-depth information on IT and telecommunications decision-makers, based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries.

MarketCap is recognised as a foremost data and analytics European company specialising in the IT and telecoms market in the Benelux region and producing market-leading MarketScan reports that give in-depth coverage in the technology marketplace.

"This agreement with a regional leader enhances our sales coverage in the Benelux market, bringing our data right to the centre of Europe and to those firms who are positioned to tap and serve the Benelux market," said Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks. "With MarketCap, we have found a partner who has the in-depth knowledge and understanding of the Benelux market to help local companies with their high-tech and business-to-business data requirements."

"With our local [Benelux] knowledge and the scope and depth of the Harte-Hanks Ci Technology Database, we believe we have a powerful data solution to bring to companies across the region," said Alfred den Besten, co-founder and managing partner of MarketCap. "We will not only just sell this unique database service, but also will incorporate these data in our shared marketing services offering. We now can deliver all necessary sales and marketing components to our current and prospective customers."

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, USA, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Initiated in 1988, the European component of the Harte-Hanks CiTDB is updated and enhanced through more than 7,000 in-depth telephone interviews with IT decision makers in Europe alone, helping to ensure that contacts within leading IT-buying sites are accurate and up to date. Visit Harte-Hanks at http://www.harte-hanks.com, with detailed information on the Harte-Hanks CiTDB at http://www.hartehanksmi.com.

About MarketCap International Holding

MarketCap International Holding is the parent company of two marketing fulfilment companies: MarketCap Marketingadvice and MarketBase Database Management. The MarketCap Group is the market intelligence, marketing consultancy and database marketing source for the IT and Telecom sector in the Benelux region.

The MarketCap Group is a "Marketing Capital Company." MarketCap stands for capturing market information, for capturing potential customers and for "Capital," the result of the service of MarketCap to its customers. MarketCap has a strong focus on IT and Telecom markets. Besides market research and large databases, MarketCap also uses a considerable network of associates, experts on the disciplines IT, Telecom, services, database management and strategic consultancy (+/- 50 market and marketing specialists) in order to sustain a well-based and broad marketscope.

Via MarketCap Marketingadvice, a broad range of market reports based in significant portion on Harte-Hanks CiTDB, will be created and published on a continuous basis. MarketBase Database Management now serves as a list broker and reseller for the Harte-Hanks CiTDB database in the Benelux market.

Contact Information

  • Media Contacts:
    Harte-Hanks
    USA:
    Chet Dalzell
    (212) 520-3232
    Email Contact
    Europe:
    Didier Andrieu
    +33 1 4623 6470
    Email Contact

    MarketCap International
    Raadhuisstraat 2c
    5131 AL Alphen NB
    The Netherlands
    +31(0)13 508 1800