SOURCE: Harte-Hanks

July 26, 2005 11:00 ET

Harte-Hanks Corporate Officer & Senior Vice President to Present Data-Driven Marketing Strategies to Insurance Marketers at PIMA Summer Conference

COLORADO SPRINGS, CO -- (MARKET WIRE) -- July 26, 2005 --


Friday, July 29, 2005 at 9:15 a.m. MDT


This year's Professional Insurance Marketing Association (PIMA) Summer Conference features an opening keynote by Kathy Calta, senior vice president, corporate officer of Harte-Hanks (NYSE: HHS), who will discuss data-driven communications. Kathy will present observations on a major marketing shift to customer-centricity -- a move that takes marketers from simply pushing offers and content to, instead, optimizing the customer experience at every point of contact. In a customer-centric world, the consumer or business customer takes center stage as organizations use customer data to conduct business planning and make decisions about corporate direction.

PIMA's 31st annual Summer Conference draws insurance marketers from around the world and serves as a forum for education and networking. Founded in 1975, the Professional Insurance Marketing Association (PIMA) is the nation's premier association for insurance marketers and consists of third-party broker-administrators, insurance companies, and allied business partners involved in the direct marketing of insurance products.


The Broadmoor Hotel, Colorado Springs, CO

Contact Info:

For additional information please contact, Linda Walsh at (781) 356-7153 or Kathy's presentation is available to editorial members of the media.

Press Registration for the PIMA Summer Conference:

For press registrations, contact Ralph Gill, director of communications, PIMA at

About Kathy Calta

Kathy Calta, Harte-Hanks senior vice president, corporate officer, focuses on helping consumer and business-to-business marketers optimize their customer relationships across all channels of communication, and consistently drive higher value from their marketing spend. In her role as a corporate officer, Kathy is charged with evolving the vision and business strategy that drives the company's market position and financial strength.

Kathy's oversight of the company's data-based marketing solutions practice, a group responsible for hundreds of large-scale database management engagements, led to the formation of the Harte-Hanks Allink® Solution Suite, a leading customer-focused, data-based marketing solution. Managing approximately 1,000 employees across the country, Kathy oversees one of the world's largest analytics teams and one of the nation's largest U.S. direct response advertising agencies.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Contact Information