SOURCE: Harte-Hanks

October 16, 2006 09:00 ET

Harte-Hanks Debuts Marketing En@bler: The Online Center for Fulfillment, Print on Demand and Mail Marketing

Online, Web-Based Ordering That Allows Your Desktop to Become a Command Center for the Selection, Customization and Shipment of Marketing and Support Materials

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 16, 2006 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, has launched Marketing En@bler, a Web-based portal that serves organizations as an online center for print marketing fulfillment, print on demand and mail production and execution. Entirely self-service, it is designed to help consumer and business-to-business marketers to optimize and solidify their customer relationships and to cultivate new business by streamlining the process for ordering the timely production of branded marketing collateral and premiums.

The solution was announced today at the Direct Marketing Association annual conference, DMA·06 in San Francisco, CA.

Users have an online resource center for premiums, business gifts and point-of-purchase materials; personalized mail to speak to an audience as small as one; and versioned documents such as brochures, prospectuses and training materials.

"Marketers and brands today seek highly personal, highly relevant ways to connect with prospect and customers," said Jim Davis, corporate officer and senior vice president, Harte-Hanks. "By serving as a brand-compliant marketing and fulfillment on-demand service center, Harte-Hanks Marketing En@bler empowers local and regional marketing efforts without burdening corporate marketing departments. This enables companies to have more efficient use of internal resources."

InfoTrends (2005) projects that the U.S. document outsourcing market will grow between 2004 and 2009 and this market is expected to experience a compound annual growth rate (CAGR) of 4.0%, reaching $38.3 billion by 2009. Opportunities for higher growth rates exist within value-added services concerning digital color production printing and document process outsourcing.

InfoTrends (2006) also projects a compound annual growth rate of 18% for print e-business software, with document owners now reporting more than 20% of their print expenditures now being conducted via workflows that incorporate Web-based tools.

According to Harte-Hanks, Marketing En@bler is designed to help business users:

--  Strengthen relationships and enhance productivity through an online,
    self-service marketing center
--  Give sales staff, dealers, franchisees and other partners access to
    thousands of inventory items for selection and efficient dispatch
--  Expand opportunities with print on demand (POD) for 1:1 marketing
--  Streamline sales, marketing and training with an affordable,
    efficient, easy-to-use system
    
Another feature of this solution is the ability to save time and money by capitalizing on the distributed fulfillment network and exclusive shipping rates provided by Harte-Hanks in the U.S. and overseas.

"With technology, we've been able to take the optimization of marketer-customer relationships one step further -- to distributed fulfillment," Davis said. "In Marketing En@bler, we have linked all our fulfillment locations -- both national and international -- using common systems, processes and controls. Leveraging our strength as a multi-facility supplier, we offer faster delivery and lower shipping costs by entering customized packages into the distribution network from facilities that are closer to the ultimate destination of the shipment. This allows clients to leverage our locations' geographic advantages to achieve enhanced delivery at standard ground rates. Thus, client orders entered on Marketing En@bler may be fulfilled from any location, any time -- accurately, on schedule, and within budget."

Marketing En@bler is among a new generation of "customer optimization" solutions for vertical markets from Harte-Hanks.


About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contact Only:
    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
    Email Contact