SOURCE: Harte-Hanks

Harte-Hanks

March 30, 2010 10:00 ET

Harte-Hanks and Eloqua Deliver Multichannel Demand Center and Lead Management Services

Harte-Hanks Integrates Eloqua's Automated Lead Management Into Strategic Services Offering

SAN ANTONIO, TX--(Marketwire - March 30, 2010) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, and Eloqua, a market-leading provider of marketing automation technologies and best practices, today announced a collaboration that will integrate Eloqua's lead management solution into strategic services delivered by Harte-Hanks. The relationship expands the ability of Harte-Hanks to drive integrated multichannel marketing demand center campaigns for the business-to-business and business-to-consumer marketing communities. 

The combination of Eloqua's lead management platform with the array of multichannel demand center solutions from Harte-Hanks can benefit each company's clients. The alliance enables businesses to combine customer insights, multichannel communications strategies, data management, content development and creative design from Harte-Hanks with intelligent and automated lead scoring and lead nurturing from Eloqua.

"Our business-to-business clients around the world constantly seek improved ways to make their marketing more efficient and impactful. By aligning ourselves with Eloqua, Harte-Hanks provides yet another way to deliver on the demand center market need," said Kevin Kerner, the U.S. managing director of Harte-Hanks' business-to-business agency, Mason Zimbler. "Eloqua adds value to our demand center solution which helps companies manage leads into and through the funnel. Their technology helps marketers understand the distinct value of each lead, which enables differentiated treatment and a focusing of resources where they're most likely to deliver results."

"Harte-Hanks offers world-class multichannel marketing expertise and a global client base of smart, innovative marketers," said Brian Kardon, chief marketing officer at Eloqua. "The combination of integrated marketing solutions from Harte-Hanks with our revenue-building marketing automation platform can ensure measurable success."

"Eloqua was a natural choice for an alliance," added Kerner. "It is the market leader in lead automation with a strong partner program. Working together, we will bring a more complete and dynamic solution to our demand center offering and the process of lead management, delivering the best offering to our clients and their customers." 

Eloqua has a global user base of more than 35,000 marketing professionals across 33 countries. The company pioneered the marketing automation solutions category, which includes lead generation, lead scoring, lead nurturing and campaign analytics, and continues to unveil innovative new products and services.

About Eloqua
Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com. To learn about Eloqua events, blogs, research and product enhancements, follow us on Twitter @eloqua.

About Harte-Hanks, Inc.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call 800-456-9748.

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