SOURCE: Harte-Hanks


May 04, 2010 09:00 ET

Harte-Hanks Expands Marketing Strategy Team

YARDLEY, PA--(Marketwire - May 4, 2010) - Harte-Hanks, Inc. (NYSE: HHS) is proud to announce the expansion of the marketing strategy team at The Agency Inside Harte-Hanks with the addition of three new team members: Jennifer Pineda-Bodnar, vice president, strategy & business development; Patricia Crowell, vice president, strategy & business development; and Leslie Schultz, senior director, digital strategy.

Jeannine Falcone, managing director of The Agency Inside, commented, "The marketing landscape is more complex than ever before, and the tools and talent we use are evolving, too. We have been leading our clients in innovative strategies and engagement plans; however, additional marketing strategy expertise, particularly within digital and social media, ensures that our clients are continually at the forefront of industry trends and techniques."

With more than 15 years in senior-level marketing positions -- including brand leader for Nexium and vice president, product marketing and communications for MasterCard, Pineda-Bodnar brings a sophisticated and advanced level of expertise to the Strategy and Insight team. She developed, launched and promoted products, services and multichannel marketing campaigns across several verticals including medical devices, pharmaceuticals, financial services, high tech, telecommunications, business services, and office electronics. Pineda-Bodnar is a results-oriented leader with a track record of top performance in a broad range of marketing disciplines. She can quickly analyze a company's strategic vision and translate into effective marketing strategies that drive business results and ROI.

Patricia Crowell has spent the past 15 years overseeing marketing strategies for top brands in the pharmaceutical and high tech industries. She was a founding team member in the establishment of Dell Online where she pioneered the use of digital and new media in the technology sector; she then leveraged her experience to build digital strategy programs in the pharmaceutical industry with Lexapro, Medco and Wyeth. Crowell also created and produced the social media property "The Wine Scout" which includes vidcasting, podcasting and wine tasting community. With an emphasis on digital marketing and social media marketing in particular, Crowell provides a hybrid of effective technology leadership and marketing strategy expertise to produce multimedia and interactive marketing solutions for innovative businesses. Her calculated insights identify strategic business opportunities and provide innovative, measurable solutions for her clients.

Both Bodnar and Crowell are part of the Strategy and Insight team reporting into Michele Fitzpatrick, senior vice president of strategy for The Agency Inside, where they will work hand-in-hand with the account teams and the rest of the Strategy and Insight team to develop innovative, multichannel marketing strategies that drive measurable results for The Agency Inside's client base.

Leslie Schultz has been developing and leading digital and integrated marketing strategy for over 15 years in pharmaceutical, biotechnology, high tech and publishing industries. Most recently, as the director of marketing for The Scientist Publishing Group, she led all marketing and new market development for the multimedia publishing company including the creation of social media strategies and the launch of digital publishing initiatives. She has also held senior and director-level strategy and marketing positions at Gateway, Capital One, and Cox Interactive Media. As senior director of digital strategy, reporting to Jeannette Kocsis, senior vice president of digital strategy for The Agency Inside, Schultz develops and leads comprehensive digital strategies for the agency's clients, including social media marketing, online channel development, interactive media planning, and mobile marketing. Her expertise is integrating digital media and channels into marketing plans and developing one-to-one social and mobile brand experiences.

Falcone added, "These strategic appointments reflect what we see as the future of marketing -- strategic, multichannel relationship building. We are excited to bring this talent to our clients."

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by helping them to turn data into insight, and insight into programs that identify, acquire and retain customers, and grow customer value. Visit the Harte-Hanks Web site at or call (800) 456-9748.

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