SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

August 24, 2010 10:26 ET

Harte-Hanks to Host Aug. 26 Webinar: How Symantec Corporation Applied a Data Quality Strategy to Achieve Global B-to-B Marketing Success

Case Study Featuring Client Speaker Illustrates How to Devise and Implement a Global Data Quality Regimen for Partner, Prospect and Customer Data at Enterprise and Individual Levels

SAN ANTONIO, TX--(Marketwire - August 24, 2010) -  Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, will host a live Webinar featuring Symantec Corp. that will show how business-to-business and technology marketers can implement a domestic and global data quality strategy to help improve marketing effectiveness. "Data Quality: How Symantec Overcame the Challenge, and You Can Too" will take place Thursday, August 26 (2:00 p.m. EDT/ 11:00 a.m. PDT) and will feature as co-presenters Tony Occleshaw, senior director, global sales operations, Symantec, and Gary White, senior vice president, national markets, direct marketing, Harte-Hanks.

"Poor-quality prospect, partner and customer data challenges many business and technology marketing organizations," said Gary Skidmore, president, direct marketing, Harte-Hanks. "As investments in customer-centric demand center systems and programs increase, the return and the results of those investments depend on having sound data. Brands must have a data quality strategy that takes into account multiple channels of contact, rules for resolving conflicting data, and best practices for keeping information accurate and current. Symantec exemplifies what global business and technology marketers can achieve."

"Symantec markets to businesses around the globe," said Occleshaw. "Issues with data quality were hampering our ability to coordinate global b-to-b campaigns and segment our audiences accurately. This Webinar is an opportunity to share with others how we addressed those issues successfully, and how other b-to-b marketers can do the same -- no matter what size market they're engaging."

The complimentary Webinar will address:

  • The importance and value of sound data and a single customer view in executing effective marketing campaigns;
  • How a data quality process and data mining can reveal the strengths and weaknesses in data and demonstrate how and where data can be improved; and,
  • Best practices for improving data quality, including deployment of the Trillium Software System® -- with the real-life case study of Symantec Corporation as the example.

Registration is available online at: https://www.harte-hanks.com/Registration/B2BData

About Harte-Hanks
Harte-Hanks, Inc.® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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