SOURCE: Harte-Hanks

December 07, 2006 09:00 ET

Harte-Hanks to Host Webinar for Retail Marketers, Looking to Win Customers With a Better Shopping Experience

Independent Analyst Nikki Baird to Lead Discussion on "Customer Experience Management: Big Ideas for Retailers Outside the Big Box"

BILLERICA, MA -- (MARKET WIRE) -- December 7, 2006 -- Harte-Hanks (NYSE: HHS), a worldwide, direct and targeted marketing company, today announced that the company is hosting a live Webinar featuring independent analyst Nikki Baird of Forrester Research, and retail vertical practice leader Wendy Lynes of Harte-Hanks, on the topic of customer experience management for retailers.

This free one-hour event takes place live on Tuesday, December 12, at 1 p.m. EST/10 a.m. PST. Baird will offer retailers specific insights and recommendations for competing effectively without the necessity of a large marketing budget, and Lynes will relate recent findings of Harte-Hanks regarding critical best practices for multichannel retailers.

To register, visit: http://www.harte-hanks.com/retailwebinar

Kathy Calta, corporate officer and senior vice president, Harte-Hanks, said, "Forrester Research and Harte-Hanks each have deep knowledge of the retail industry, and as retail marketers plan their strategies for 2007, it is important that they have proven methods to help them make measurable contributions to growing their businesses quickly and affordably." Attendees will have the opportunity to ask questions following the presentation. Attendees will receive a free copy of the Webinar's audio and visual components on CD. Following the live event, a recorded version of the Webinar will be available online until March 12, 2007.

About the Webinar:

Title:            Customer Experience Management: Big Ideas for Retailers
                   Outside the Big Box
Date:             Tuesday, December 12, 2006
Time:             1:00 p.m. EST / 10:00 a.m. PST
Length:           1 hour
Registration URL: http://www.harte-hanks.com/retailwebinar
Presenters:       Nikki Baird, Principal Analyst, Forrester Research, Inc.
                  Wendy Lynes, Vertical Practice Leader, Retail Market,
                   Harte-Hanks, Inc.
About Harte-Hanks, Inc.

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

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